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You likely already know that imagery within content is important to engage consumers. But putting any visual onto a blog or social media post doesn’t necessarily advance your efforts. A deeper look into how users react to various types of visuals can give your content marketing a big boost. While a visual will entice your […]
You’ve heard that content is king, but it’s taking on new importance in an era when consumers are weary of advertising noise and skeptical of brands trying to sell, sell, sell. People are looking for a connection, not just a purchase, and content marketing is your best method for a better customer relationship. Here are […]
Read More… from 5 Reasons Content Marketing is More Critical Than Ever
The pandemic, has shifted how we do many things this year including content marketing. Businesses have discovered new ways to make an impact with their content, and perhaps marketers in all industries can learn a little something from manufacturing companies and the changes they have made as 70% have altered their approach to messaging. According […]
Read More… from How Content Marketing Has Changed During the Pandemic
If plans have become a bit laughable around your workplace, you’re not alone. Budgets, vacation schedules and training plans all turned upside down once the pandemic hit. But doesn’t that mean that planning a content creation strategy for 2021 isn’t important. While everyone now knows that there’s a potential for upending the best-laid plans, that […]
Read More… from Unplanning Your 2021 Content Creation Strategy
Consumers today look to a brand for alignment in values, in what your company supports with your time and money and more – much more knowledge of their needs. Many of these new expectations are met through an effective content marketing strategy. Content is king, because it offers value to your target market through a […]
Have you grown weary of the word “evolve” yet? It gets thrown around a lot these days, but for good reason: anyone willing to maintain status quo in this turbulent time is going to come off as an out-of-touch organization. This is definitely the case where digital content marketing is concerned. Truth be told, your […]
Read More… from Content Marketing and the Shifting Needs of Your Target Audience
Consumers have always been quick to let a brand know when they’ve seriously missed the mark. Who remembers the Peloton Christmas ad which received a scathing response that showed a dutiful wife who was also, by all appearances, a physically perfect wife, working out on a bike given to her by the perceived villain of […]
Read More… from Why Authenticity in Your Content Is More Important Than Ever
When a trend becomes an undeniably impactful method of reaching an audience, it only makes sense to do as others do. Video as a key part of a content marketing strategy is a strong example of a trend that has become a go-to method of turning heads, as 95% of marketers say they’re using video […]
Read More… from Are Videos A Part Of Your Content Marketing Strategy?
Your company executives may be telling you to push product through your marketing efforts, but the most effective approach to content marketing is not talking about your product or your company. It’s not even just about your customers. It’s about your audience. Lead with Content: Your marketing instincts may tell you to lead with your […]
Your content creation strategy is a critical piece of your overall marketing plan. Otherwise, how do you determine when it’s okay to share a video or what topics should be addressed in your blog? It’s how you back up your decision to share a brilliant infographic, but not your employee’s video of puppies trying to […]
Read More… from Five Considerations for Your Content Creation Strategy