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Consumers today get heavily involved in investigating all the various aspects of a potential purchase. They’ll scour social media sites and look at user reviews on platforms like Yelp before pulling the trigger on a purchase. That is reason enough to make social media a part of your comprehensive marketing strategy. But it holds other […]
Read More… from Social Media Marketing Tips: Personalization Drives Lasting Relationships
Are trends constantly changing? Yes, and we all know how quickly things can shift and how hard it can be to keep up with new trends. Yet there is a net gain in staying on top of the social media marketing trends that bring value. It could be in terms of more engagement with customers […]
With 2022 quickly nearing the end, it’s time to look forward to 2023 and the potential social media marketing trends that could impact organizations that want to up their engagement with consumers. Clearly, social media giants like Facebook and Instagram, also owned by Facebook, will continue to be players in social media marketing strategies across […]
Read More… from Social Media Marketing for 2023: Trends to Watch
It’s estimated that the average social media user spends 2 hours and 27 minutes per day on their favorite platforms. It’s no wonder that so much time and energy is spent on social media marketing. If you’ve yet to develop a strategy for social media for your brand, what are you waiting for? Developing content […]
Read More… from Do You Have a Social Media Marketing Strategy?
Just when you think you’ve got the hang of social media marketing, hitting your stride with those Instagram and LinkedIn posts and a little Facebook mixed in, the social world throws in another trick. TikTok is quickly gaining on other platforms, and if you want to gain an early edge on your competition, now is […]
Read More… from Should Your Social Media Marketing Strategy Include TikTok?
You might call it the TikTok effect. The site’s fun, engaging and authentic content, as well as its overwhelming popularity, is shaping how brands produce video content. Short format is dominating visual content conversations and should be having an impact on your Instagram marketing strategy. Overall, the way Instagram is being used is changing, with […]
Read More… from Why You Should Include Reels in Your Instagram Marketing Strategy
TikTok is gaining influence in the social media world, dominating Gen Z conversations about where they found a certain product or brand and how they search when they want to find a company. Should you be making room in your content marketing strategy for TikTok? Regardless of whether TikTok itself is included in your content […]
Read More… from How TikTok is Shaping Your Content Marketing Strategy
Deciding how to spend the dollars allocated to your marketing strategy can be complicated, especially when it comes to social media. How do you decide how to use your budget? While you will mostly base your decisions on data, such as where your audience spends the most time and which platform matches your industry best, […]
Read More… from What Role Should Instagram Reels Play in Your Marketing Strategy?
Get more eyes on your brand, pull in quality leads and convince prospective customers that you have something they want. Simple, right? It could be with TikTok. Consider making this platform part of your marketing strategy if you haven’t already. A recent article in Marketing Week sheds light on how a company, Marks & Spencer, […]
Read More… from A Marketing Strategy for Engaging More Customers
Consumers often need proof before they commit to making a purchase or becoming loyal to a brand. Social proof in your social media marketing efforts gives consumers the information they need to move their relationship with you forward. When you offer social proof to your target audience, you also establish your brand as an authority, […]
Read More… from Social Media Marketing for Social Proof Strategies