Marketing Musings
What We Write
Gyms in most areas were closed for months and quarantine had many of us heading to the refrigerator more than normal. Now maybe you want to get back on track, but don’t know where to start. Want someone to help you make good food decisions? Sam Marek, nutritionist and fitness coach, at BFIT CrossFit is […]
Read More… from Let’s Talk Nutrition While We Sip Our Monday Morning Coffee
When the economy slows down, you may quickly begin looking for where your budget could weather a storm. If a recession causes revenues to dip, can you offset the damage by trimming your marketing budget? It may seem natural to cut back on spending, but a look at history will tell you that it might […]
Read More… from Now Is Not The Time To Cut Your Marketing Budget
It’s summer, and that means lots of time outdoors in the sun. There are so many outdoor activities to choose from during this season, but for many, spending the day on the lake is a must. But what if you long to go out on the water, but don’t have your own kayak or paddle […]
Read More… from Monday Morning Coffee With Northland Outdoor Adventures
As we settle into mid-2020, some things are becoming clear: we’re not getting out of this thing anytime soon; the toilet paper shortage may not go away; and you’d better just decide that you love social media marketing, because when people are spending more time at home, it’s the place to be. And when you’re […]
Read More… from Soft Music, Pretending Like We’re Friends … Visual Marketing in 2020
Your marketing strategy is built around a solid understanding of your brand and the story you want to tell. It’s consistent, it’s full of your personality and it’s incredibly effective. Until it’s not. Whether it’s a devastating flood that makes a lighthearted message ring out like you don’t care in your local area, or a […]
Read More… from Keeping Your Marketing Strategy Fluid in Changing Times
Now that there are places beginning to emerge from shelter-at-home orders, while still practicing social distancing and caution, you may wonder where your brand messaging fits. Should you even be investing in marketing when the economy is in such a hobbled state? The answer is yes. While some brands are following their gut reaction to […]
Read More… from Now What? Addressing Your Marketing Strategy Moving Forward
As the changes in how we do business during these times continues and the reality of economic downturn is on the minds of many, moving forward with marketing brings many questions. How many times have you used the phrase “uncertain times” in your content as of late? While part of your B2B marketing strategy needs […]
This past month has seen many changes in our country which has and will likely continue to affect the economy for a long time. With the current economic situation, are you wondering how to adjust your marketing strategy? Here are some important things to think about as you look at your strategy moving forward: Assessing […]
Read More… from How Do You Adjust Your Marketing Strategy During Tough Economic Times?
When the economy is slow and your marketing budget is suddenly under a lot of scrutiny, it can be challenging to know how to prioritize your spending. Should you put more into customer acquisition or retention? Maybe it’s time to run some serious promotions. While all of these questions are worth considering, now is the […]
In the last decade, cupcakes have gone from strictly kids’ fare, offered in bright colors at birthday parties, to an elegant and trendy option for weddings and showers. Baked with exotic flavors and displayed in tiered formation, these little desserts have experienced a rebirth that any marketing team would love to orchestrate for their brand. […]
Read More… from When Marketing Imitates Dessert: A Cupcake Lesson