Marketing Musings
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It’s an unusual, unprecedented situation. None of us were prepared to create a plan so that our businesses could weather a situation like this. But the tools available through content marketing may help you solve some of your immediate business challenges during the current crisis, and we are here to help. Content marketing reaches audiences […]
Read More… from SJC is Here to Help: Let’s Work Through This Together
Your company executives may be telling you to push product through your marketing efforts, but the most effective approach to content marketing is not talking about your product or your company. It’s not even just about your customers. It’s about your audience. Lead with Content: Your marketing instincts may tell you to lead with your […]
Come on, be honest. When is the last time you reviewed your content marketing strategy? If you already have a content marketing strategy, you’re probably operating on auto pilot, churning out content according to your schedule, but rarely stopping to consider whether you’re getting the results you anticipated, and whether there are any new trends […]
Read More… from 3 Trends to Include in Your Content Marketing Strategy
You’re cultivating a vibrant social media presence. You’ve got a healthy following on your email newsletter, and you’ve been pleased with the number of shares your blog is getting. You’re doing well in meeting some of your content marketing goals, but you may wonder if there are still ways you could step it up and […]
You’re posting on your blog regularly. You repurpose your best material into infographics and videos. You even make it your personal mission to prioritize SEO principles for your content marketing strategy. But are there things you are also doing that may be having a negative effect on your content marketing efforts? Use the following list […]
You’ve recently completed the redesign of your website. Featuring beautiful graphics and a look that is instantly recognizable as your own, the website is perfectly positioned to tell your brand story. The next step is to get moving on your content marketing. That’s right, it’s not time to celebrate just yet. Okay, go ahead and […]
Read More… from 5 Reasons Your New Website Needs Content Marketing
You’re investing in video, and it’s been years since you stopped counting likes. You have a killer SEO strategy that’s integrated across all of your content, and your voice is well-established and clearly linked to your brand. Still, maybe it’s time to integrate some new content marketing trends into your plans for next year. (And […]
With every business expense, you’re trying to estimate the associated return on investment (ROI), and some are easier to calculate than others. You know that success for your marketing is rooted in content marketing, right? (Read all about it when you download our white paper). But do you struggle in measuring your ROI for content […]
Before the last summer barbeque is enjoyed, before the back-to-school ads are done, it’s already time to begin thinking about next year’s content marketing. There are emerging trends that are important to take into consideration as you budget and plan for 2020. Content marketing has, for a long time, been foundational for marketing success. We […]
Read More… from Content Marketing Trends Shaping Up for 2020
Your organization needs leads you can count on, which means the leads need to be high quality. Can content marketing help provide more qualified leads? The answer is yes. According to Content Marketing Institute (CMI), businesses that are doing content marketing right, see a larger number of quality leads and a higher level of trust […]
Read More… from Utilizing Content Marketing to Increase Leads