Lead Forensics

Marketing Musings

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Social Media Engagement Tactics That Trigger Your Audience to React

Of all the metrics you pour over, social media engagement has to rank among the top in terms of importance, because engagement leads to sales. If you have your engagement strategy down, it means you’re developing a relationship and establishing a loyal audience. Improving social media engagement levels relies heavily on your content, but you […]

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A big part of successful content marketing is knowing what your customers want and how to measure it.
4 Common Content Marketing Mistakes

You’re cultivating a vibrant social media presence. You’ve got a healthy following on your email newsletter, and you’ve been pleased with the number of shares your blog is getting. You’re doing well in meeting some of your content marketing goals, but you may wonder if there are still ways you could step it up and […]

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Monday Morning Coffee is a weekly celebration of local businesses, enjoyed with a fresh cup of coffee.
Have a Little Monday Morning Coffee and Make Plans to Go to the South Side Fall Festival

The weather is getting cooler, the leaves are starting to turn colors and the South Side Fall Festival is coming soon. These are all signs of the seasons changing. The annual event, which is celebrated in south St. Joseph, always falls on the third weekend in September. This year the event opens Friday night September […]

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LinkedIn Marketing strategies ensure your social media marketing and advertising produce quality leads.
How You Can Start Improving Engagement Today With LinkedIn Marketing

More than 600 million professionals have a LinkedIn profile and a large percentage of them use the platform to make business decisions. You can use LinkedIn marketing strategies to find more quality leads, and by using ads, you can sway them your way as they make those decisions. What Ad Types Are Best for Me? […]

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If your content marketing is filled with sales pitches, you’re definitely doing it wrong.
Common Content Marketing Mistakes

You’re posting on your blog regularly. You repurpose your best material into infographics and videos. You even make it your personal mission to prioritize SEO principles for your content marketing strategy. But are there things you are also doing that may be having a negative effect on your content marketing efforts?  Use the following list […]

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Monday Morning Coffee is a weekly celebration of local businesses, enjoyed with a fresh cup of coffee.
Monday Morning Coffee With Cake House Design

You know about the St. Louis Cardinals. You’ve probably heard that St. Louisans slice their bagels like bread (doesn’t really happen). Maybe what you associate with St. Louis is toasted ravioli (that is definitely a thing). What you may not know is that St. Louis often feels more like a cluster of little towns than […]

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Hitting B2B buyers on an emotional level can improve B2B marketing efforts.
B2B Marketing on the Emotional Level

B2B buyers operate in a different mindset when it comes to purchasing. They take a logical approach and rarely, if ever, make a buy on a whim. However, just because B2B buyers are using logic to a great extent, they’re not devoid of emotion. In fact, a study by Google titled “From Promotion to Emotion: […]

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Your website is ready, but what’s it ready for? The answer is content marketing.
5 Reasons Your New Website Needs Content Marketing

You’ve recently completed the redesign of your website. Featuring beautiful graphics and a look that is instantly recognizable as your own, the website is perfectly positioned to tell your brand story. The next step is to get moving on your content marketing. That’s right, it’s not time to celebrate just yet. Okay, go ahead and […]

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Monday Morning Coffee is a weekly celebration of local businesses, enjoyed with a fresh cup of coffee.
Monday Morning Coffee With Treetop Enterprises, Inc.

You’ve got an amazing logo design that captures your brand message and you’re sure it looks great in every size imaginable. The next step is putting it out there in key places for people to see. Treetop Enterprises can help you do that. Located on a busy thoroughfare in Arnold, Missouri, Treetop Enterprises serves not […]

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Speed and responsiveness are critical aspects of website design.
How Website Design Can Have An Impact On Your PPC Campaigns

If you’ve ever used pay-per-click (PPC) advertising, you know it is a form of marketing where you pay a fee any time a user clicks on your ad. It is meant to drive more traffic to your website. (You can learn more about PPC campaigns and other key marketing tools by signing up to receive […]

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