Marketing Musings
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As residents of the greater Kansas City area, the all-too-recent heartbreaking loss in February is still leaving a sour taste in our mouths (we’re sorry we had to bring up a sore subject). But the good news? One of the largest college sporting events tips off this week, and we are excited. NCAA March Madness […]
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Consumers rely heavily on social media, and not just for entertainment but also for making informed purchasing decisions. The same applies to business leaders who use social platforms to guide smart investment choices for their companies. That’s why effective B2B marketing strategies incorporate a strong social media presence. To get the most out of your […]
Your company’s website is more than just a digital storefront; it’s the hub of your brand’s online presence. It’s where you collect valuable customer data, establish credibility, showcase your expertise and connect with your target audience. A well-designed website positions you as a thought leader in your industry while effectively highlighting your products and services. […]
Read More… from What Makes a Company Website Stand Out (And Why It Matters)
Are you looking for a day packed with fun for kids, groups and families? Look no further than Fun Run St. Joe! This vibrant play center has everything you need for an exciting outing. With a wide range of activities—from thrilling slides and inflatable obstacle courses to bounce houses and more—Fun Run St. Joe is […]
You can make yourself crazy running through “what if” scenarios. From natural disasters and the stock market to politics, there are a lot of circumstances that have a potentially massive impact on your life, but over which you have almost zero control. Buy that flood insurance, diversify your stock market and try to not watch […]
Read More… from Why Your Marketing Strategy Requires You to Ask, “What If…?”
It’s time to gear up for March Madness, so here’s your much-anticipated basketball analogy for this month’s deep dive. This fast-moving sport brings a lot to mind because like marketing, it looks like a lot of chaos out on the court, but if you know about basketball, you know there’s a lot of strategy going […]
Read More… from Score a Decisive Win: No Overtime in Marketing
Spring, it is so close! Winter means miserably walking across the parking lot to our cars after a long day’s work. It is a chilling winter breeze cutting straight to the bone. The worst part? There have been a few glorious, sunny days sprinkled in here and there, making the springtime waiting game that much […]
Read More… from Enjoy Your Monday Morning Coffee as You Celebrate Warmer Days Around the Corner
As a small business owner, you know how important it is for your brand to be in front of customers. Yet many small businesses fail to develop a formal marketing plan. This leads to inconsistent marketing that lacks clear goals and results. If this is you, you have another option. Outsourcing your small business marketing […]
Read More… from Why Outsourcing Your Marketing Is the Secret Sauce for Small Businesses
A place to talk, laugh, lounge, play and drink… that’s what Parkway Distillery is all about. Located in downtown St. Joseph at 415 N 13th Street, the local hotspot is all about relaxation, social hour and, of course, amazing local drinks. Whether you’re a St. Joseph local or just passing through, Parkway Distillery offers a […]
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In today’s competitive market, reaching the right audience at the right time is key for marketing success. Geofencing, a location-based marketing strategy, allows you to target your audience with precision by delivering ads, notifications or promotions when they enter a specific geographic area. Whether you’re a local business looking to drive foot traffic or a […]
Read More… from Give Your Business a Competitive Edge With Geofencing