Marketing Musings
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It’s the height of a summer heat wave. And the weather isn’t just hot, it’s also heavy with humidity, making even the suggestion of movement seem challenging. You stay inside with a fan to cool you off and hope nobody invites you to do anything that might disturb your summer cave. That feeling of becoming […]
Baseball is often called America’s pastime, but we’re going to stretch the truth a bit and call slow-pitch softball America’s new pastime. For those who don’t know what slow-pitch softball is, it’s the perfect sport for people that want to actually make contact with the ball when at bat. Slow-pitch softball is a sport that […]
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Did you know that decreasing the load time of your website by one-tenth of a second can result in major increases in conversion rates? This stat alone is reason enough to revisit your web design and make slight improvements to gain more footing with your target audience. And while almost 75% of web designers will […]
Investing in your search engine optimization (SEO) helps improve your rankings on Google and other search sites. But how do you know what is most valuable for you to focus on? Following recommended practices for improving your ranking is a good place to begin. On these lists for SEO best practices, you’ll see advice about […]
It is no question that pizza is one of the most beloved foods here in St. Joe. So, in an attempt to appeal to your taste buds, we chose to write this week about a local pizzeria and pub. Located at 809 Francis Street in downtown Saint Joseph, Geneo’s Pizza and Pub is a local […]
Video marketing has become so integrated with the online experience that when you are planning your strategy, you may not know where to start. For instance, TikTok has pushed so many videos to short formats that you may be wondering if that’s the only route to go. And you may have heard that captions are […]
Read More… from 6 Stats You Need Before You Plan Your Video Marketing Strategy
It can be fun to think about a rebrand: fresh colors, a new logo and a lot of excitement around sharing the news. Jumping into a rebrand process without fully thinking through it is a lot like having a wedding because you want a wedding, but you didn’t realize you were also getting a marriage. […]
A picture is worth a thousand words, and an emoji is worth at least as many explanatory texts. This week, sip your Monday Morning Coffee while celebrating World Emoji Day, which is today! A few fun facts about emojis: Every day, Facebook Messenger users send 900 million text-free emoji messages, The most popular emoji? It’s […]
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Approximately 92% of companies in the U.S. use social media marketing to their advantage. With billions of active daily users across platforms such as Facebook, Instagram, LinkedIn, Twitter and TikTok, social media can play a key part in your marketing strategy. But to see a return on your investment in social media marketing, you have […]
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If you watch the headlines, the messages about the economy can twist you in knots. The daily speculation about the signs of a looming recession or the likelihood that one is already in progress may have you wondering: how does this impact my plans for content marketing? People tend to do one of a few […]
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