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Instagram Reels has been around for five years, and in that time, it has become a powerful tool for marketers. For social media users, Reels stand out above other video formats. According to Google Trends, Instagram Reels are shared 24% more than other video formats. But what is the attraction? Here are a few things […]
Read More… from Are You Using Instagram Reels as a Part of Your Social Media Marketing?
Brands in all industries attempt to build trust with current and potential customers through social media marketing, but not all brands do it effectively. Real progress is achieved only through genuine and authentic efforts. Why is authenticity so important in today’s hyperconnected world? Simply put, consumers aren’t passively consuming social media—they are highly discerning and […]
Read More… from The Power of Authenticity in Social Media Marketing
Consumer tastes evolve over time, but one constant is their desire for meaningful content that entertains and educates. But which platforms will be the most meaningful for social media marketing efforts in 2025? Also, will the tone of the message need to change significantly from what it was in 2024? Stay tuned, we have the […]
Read More… from Social Media Marketing Tips for Better Engagement in 2025
Consumers spend an average of two and a half hours a day on social media sites. And even though privacy concerns and various other controversies stir, Americans are holding fast to their preferred sites. According to Pew Research, YouTube and Facebook are the most popular sites. Does that mean you need to spend more time […]
Read More… from Know Your Audience When You Plan Your Social Media Marketing
Social media evolves with consumer demands. Companies building their social media marketing strategies around these demands create a platform for long-term customer satisfaction. The 2023 Sprout Social Index Report provides data for creating more consistent content for social media campaigns. Some interesting takeaways around consumer usage include the following: 68% of consumers use social to […]
Read More… from Social Media Marketing Ideas for Improved Engagement
Social media trends are constantly evolving. User preferences come and go, but it’s important to pay attention and adapt by using the latest social media marketing tools and distributing content in the places where your audience is spending time. A recent survey by Sprout Social of more than 500 social media marketing experts shows they’re […]
The social media marketing landscape changes over time, but what’s in store for 2024? Will the rise of TikTok continue as it has over the last few years or will it face more controversy and end up being abandoned by many? What about YouTube and Facebook – will they continue to be powerhouses for companies […]
The dominant social media channels have remained largely the same for a while, save for TikTok, which is a relative newcomer at seven years old. Yet social media marketing tactics evolve quite frequently. To keep your engagement levels where you want them, it pays to keep track of trends and how they should inform your […]
Read More… from Social Media Marketing Trends for Better Engagement
In the push and pull of content types that capture the attention of consumers, video and static images take center stage. Social media marketing strategies evolve often, and in 2023 static images deserve more attention. Video is still important to your strategy but if you have completely replaced static images with video, it’s time to […]
Read More… from The Benefits of Using Static Images in Social Media Marketing
While every company has different ways of measuring engagement, overall engagement numbers have been decreasing. According to a report from NetBase Quid, brands are realizing less organic engagement in 2023. Social media marketing trends regarding users’ activity can ebb and flow but is there a way to see an overall uptick despite recent numbers? According […]
Read More… from Overcoming Low Engagement Trends With Better Social Media Marketing