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Social Media Marketing Ideas for Improved Engagement

Posted on September 26, 2024 (September 2, 2024) by sjceditor

Social media evolves with consumer demands. Companies building their social media marketing strategies around these demands create a platform for long-term customer satisfaction. The 2023 Sprout Social Index Report provides data for creating more consistent content for social media campaigns. Some interesting takeaways around consumer usage include the following: 68% of consumers use social to […]

Posted in Social Media MarketingTagged social media content, social media strategies

Social Media Marketing and Your Audience

Posted on September 10, 2024 (August 23, 2024) by sjceditor

Social media trends are constantly evolving. User preferences come and go, but it’s important to pay attention and adapt by using the latest social media marketing tools and distributing content in the places where your audience is spending time. A recent survey by Sprout Social of more than 500 social media marketing experts shows they’re […]

Posted in Social Media MarketingTagged social media strategies, social media trends

Social Media Marketing in 2024

Posted on March 7, 2024 (February 19, 2024) by sjceditor

The social media marketing landscape changes over time, but what’s in store for 2024? Will the rise of TikTok continue as it has over the last few years or will it face more controversy and end up being abandoned by many? What about YouTube and Facebook – will they continue to be powerhouses for companies […]

Posted in Social Media MarketingTagged social media strategies, social media trends

Social Media Marketing Trends for Better Engagement

Posted on October 24, 2023 (October 3, 2023) by sjceditor

The dominant social media channels have remained largely the same for a while, save for TikTok, which is a relative newcomer at seven years old. Yet social media marketing tactics evolve quite frequently. To keep your engagement levels where you want them, it pays to keep track of trends and how they should inform your […]

Posted in Social Media MarketingTagged social media strategies, social media trends

The Benefits of Using Static Images in Social Media Marketing

Posted on September 12, 2023 (August 18, 2023) by sjceditor

In the push and pull of content types that capture the attention of consumers, video and static images take center stage. Social media marketing strategies evolve often, and in 2023 static images deserve more attention. Video is still important to your strategy but if you have completely replaced static images with video, it’s time to […]

Posted in Social Media MarketingTagged content creation, visual content

Overcoming Low Engagement Trends With Better Social Media Marketing

Posted on August 17, 2023 (July 21, 2023) by sjceditor

While every company has different ways of measuring engagement, overall engagement numbers have been decreasing. According to a report from NetBase Quid, brands are realizing less organic engagement in 2023. Social media marketing trends regarding users’ activity can ebb and flow but is there a way to see an overall uptick despite recent numbers? According […]

Posted in Social Media MarketingTagged content creation, social media trends

Increase Engagement With Your Social Media Marketing

Posted on July 13, 2023 (June 22, 2023) by sjceditor

Approximately 92% of companies in the U.S. use social media marketing to their advantage. With billions of active daily users across platforms such as Facebook, Instagram, LinkedIn, Twitter and TikTok, social media can play a key part in your marketing strategy. But to see a return on your investment in social media marketing, you have […]

Posted in Social Media MarketingTagged social media strategies, social media trends

Social Media Marketing Tips: Personalization Drives Lasting Relationships

Posted on March 28, 2023 (April 17, 2023) by sjceditor

Consumers today get heavily involved in investigating all the various aspects of a potential purchase. They’ll scour social media sites and look at user reviews on platforms like Yelp before pulling the trigger on a purchase. That is reason enough to make social media a part of your comprehensive marketing strategy. But it holds other […]

Posted in Social Media MarketingTagged social media content, social media strategies

Social Media Marketing Trends for 2023

Posted on January 12, 2023 (April 17, 2023) by sjceditor

Are trends constantly changing? Yes, and we all know how quickly things can shift and how hard it can be to keep up with new trends. Yet there is a net gain in staying on top of the social media marketing trends that bring value. It could be in terms of more engagement with customers […]

Posted in Social Media MarketingTagged social media strategy, social media trends

Social Media Marketing for 2023: Trends to Watch

Posted on November 24, 2022 (April 17, 2023) by sjceditor

With 2022 quickly nearing the end, it’s time to look forward to 2023 and the potential social media marketing trends that could impact organizations that want to up their engagement with consumers. Clearly, social media giants like Facebook and Instagram, also owned by Facebook, will continue to be players in social media marketing strategies across […]

Posted in Social Media MarketingTagged social media strategy, social media trends