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Social Media Marketing in 2024

The social media marketing landscape changes over time, but what’s in store for 2024? Will the rise of TikTok continue as it has over the last few years or will it face more controversy and end up being abandoned by many? What about YouTube and Facebook – will they continue to be powerhouses for companies […]

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Social Media Marketing Trends for Better Engagement

The dominant social media channels have remained largely the same for a while, save for TikTok, which is a relative newcomer at seven years old. Yet social media marketing tactics evolve quite frequently. To keep your engagement levels where you want them, it pays to keep track of trends and how they should inform your […]

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The Benefits of Using Static Images in Social Media Marketing

In the push and pull of content types that capture the attention of consumers, video and static images take center stage. Social media marketing strategies evolve often, and in 2023 static images deserve more attention. Video is still important to your strategy but if you have completely replaced static images with video, it’s time to […]

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Overcoming Low Engagement Trends With Better Social Media Marketing

While every company has different ways of measuring engagement, overall engagement numbers have been decreasing. According to a report from NetBase Quid, brands are realizing less organic engagement in 2023. Social media marketing trends regarding users’ activity can ebb and flow but is there a way to see an overall uptick despite recent numbers? According […]

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Increase Engagement With Your Social Media Marketing

Approximately 92% of companies in the U.S. use social media marketing to their advantage. With billions of active daily users across platforms such as Facebook, Instagram, LinkedIn, Twitter and TikTok, social media can play a key part in your marketing strategy. But to see a return on your investment in social media marketing, you have […]

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Social Media Marketing Tips: Personalization Drives Lasting Relationships

Consumers today get heavily involved in investigating all the various aspects of a potential purchase. They’ll scour social media sites and look at user reviews on platforms like Yelp before pulling the trigger on a purchase. That is reason enough to make social media a part of your comprehensive marketing strategy.  But it holds other […]

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Social Media Marketing Trends for 2023

Are trends constantly changing? Yes, and we all know how quickly things can shift and how hard it can be to keep up with new trends. Yet there is a net gain in staying on top of the social media marketing trends that bring value. It could be in terms of more engagement with customers […]

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Social Media Marketing for 2023: Trends to Watch

With 2022 quickly nearing the end, it’s time to look forward to 2023 and the potential social media marketing trends that could impact organizations that want to up their engagement with consumers. Clearly, social media giants like Facebook and Instagram, also owned by Facebook, will continue to be players in social media marketing strategies across […]

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Do You Have a Social Media Marketing Strategy?

It’s estimated that the average social media user spends 2 hours and 27 minutes per day on their favorite platforms. It’s no wonder that so much time and energy is spent on social media marketing. If you’ve yet to develop a strategy for social media for your brand, what are you waiting for? Developing content […]

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Should Your Social Media Marketing Strategy Include TikTok?

Just when you think you’ve got the hang of social media marketing, hitting your stride with those Instagram and LinkedIn posts and a little Facebook mixed in, the social world throws in another trick. TikTok is quickly gaining on other platforms, and if you want to gain an early edge on your competition, now is […]

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