SJC BLOG


Is Your Content Marketing Working to Increase Leads as a Part of Your B2B Marketing Strategy?

3 Things You Can Do to Improve Lead Generation With Content Marketing  In B2B marketing, you can achieve some great goals, such as improving brand recognition or encouraging click-throughs on your email newsletter with quality content. However, if you’ve...


5 Reasons a Newsletter Should be a Part of Your Marketing Strategy

Creating a Newsletter to Engage Your Target Audience When you create a marketing strategy, you will likely have a focus on specific social media platforms that your target audience frequents but you also need to connect with your potential...


Listening to Your Target Audience Can Inspire Creative Marketing Ideas

What Some Big Brands Did by Listening Closely When you consider creative marketing ideas, your plan might be to try and create that perfect concept that inspires a viral video and launches your brand into global awareness. While you...


Monday Morning Coffee With Grandpa B.H. (One Oddly Correct and Fantastic Story Creator)

My grandpa flicked his cigarette ashes into the rolled-up cuff of his overalls. He never started a fire, but he did start a story. He said the stars at night in Africa, viewed from his WWII night watch duty...


Lil’ Susie’s Round Up: Lil’ Susie’s Blog About Blogging

  Has your company unleashed the power of blogging? If not, maybe I can change your mind, inspire you and make you say “today is a good day to make our brand even more excellent!” Blogging can provide unique...


106 – Content is Queen

Today, the Queen of Content, and our almighty boss lady, Susan Campbell, joins Jen and Anna to share her vast knowledge and experience of content marketing. We talk about all the ways it has changed over the years and...