Marketing Musings
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There is a portion of your brain, the olfactory bulb, that “lights up” when you encounter specific scents. It could be the smell of your long-lost grandmother’s favorite perfume or a musky scent that brings you back to your childhood basement, but regardless of the aroma or odor, there is an emotional response that some […]
Read More… from Taking Marketing to New Extremes: Is a Scented Billboard a Wise Move?
Amassing more consumer engagement is akin to investments: there are short-term and long-term methods to reaching your goal. And like a diversified portfolio, marketers using the short-term pay-per-click (PPC) as well as the long-term search engine optimization (SEO) method together can achieve higher gains. PPC ads are a quicker solution in regards to engagement; they’re […]
Read More… from SEO and PPC Work Together to Generate Revenue
DIY is great for a lot of things: home repairs or even renovations. But there are other areas where DIY isn’t such a great idea, like orthodontics. In some situations, the problem isn’t just that you don’t know a skill; it’s that you don’t even know what you don’t know. And that’s often true in […]
Are you looking for a way to cut some costs from your marketing budget? You may have wondered whether new AI tools like ChatGPT might be your best strategy for restructuring your content marketing. You’ve played with the technology a bit, and you’ve been impressed. Can AI do your marketing for you? The answer is […]
Read More… from Where AI Can Streamline Your Marketing—and Where It Can’t
The challenge of staying current with changes in marketing, let alone staying ahead of them, is tough for most businesses. In an era where the digital landscape evolves as fast as a consumer’s wants and needs, it might seem like a full-time job to be effective in your digital marketing tactics. Adapting to Change According […]
Read More… from Are You Struggling to See Results in Your Digital Marketing?
The digital landscape is awash with content, which can overwhelm consumers from all angles. Only the most focused content will find its way to its intended audience. Constantly monitoring your search engine optimization (SEO) strategy is the best way to be sure you’re on track. Unlike ads, that are built around the premise that you’ll […]
Read More… from SEO Strategies Achieve More Than Higher Rankings
Pay-per-click (PPC) advertising is known as a quick, measurable and trackable form of connecting with audiences, but it’s also an omnichannel tool that can put you ahead of your competition. Did you know that 75% of consumers say ads make it easier to find what they’re looking for? Furthermore, almost 45% of page clicks are […]
Read More… from Are You Utilizing PPC Ads as Part of Your Marketing Strategy?
It might be too early to start planning your New Year’s Eve party, but the time is right to start looking at digital marketing trends expected to hit in 2024 and how your organization will respond. Will artificial intelligence (AI) make an even bigger splash in 2024, and will video content continue to grow in […]
If it’s been a while since your last website redesign, a few things have probably changed. For instance, you probably already know that most Internet use happens on mobile devices, not desktops. But you may be wondering if blogging is still a thing and whether you need to change anything in your search engine optimization […]
Read More… from 6 Elements for a Successful Website Redesign
At SJC Marketing we are proud of many things we do and one of them is our approved vendor status for the University of Missouri system. The approved vendor status signals to every department across the University of Missouri system that SJC Marketing has been vetted as an exceptional provider of marketing services that align […]
Read More… from We Are Proud to Be a University of Missouri System Approved Vendor