Marketing Musings

The coffee date is a low level of commitment for a first date. You always have an excuse in your back pocket, like a last-minute meeting or an errand that just popped up. If things don’t go well, nobody loses face and you just move on. In the marketing world, the equivalent of the coffee […]

Read More… from How Serious is a Monday Morning Coffee Date?

We know there’s a lot to do this time of year, and it can get hectic. But it’s also a bit of a glow-fest in December if you take a moment to enjoy it. It’s time to get rolling with a warm, glimmering vibe that celebrates everything that shines in December. Here are ten of […]

Read More… from Everything That Shines: What We Love This December

As a small business, it can be difficult to prioritize the many important components that play a role in developing your marketing strategy. While seeing more profits may be the end goal, your marketing needs to focus on key areas that affect your growth beginning with increasing brand awareness. You can utilize your social media […]

Read More… from Small Business Marketing and the Value of Social Media

Don’t believe everything you hear about how to grow your brand. Marketing myths abound, misleading small companies trying to gain a bit of edge over their competition. Maybe you don’t have a dedicated marketing specialist to root out wrong information, don’t worry we can help. This list will help you to get started in dispelling […]

Read More… from 5 Common Marketing Myths That Could Be Holding You Back

It’s still early in the year. You’re rocking those resolutions (celery stalk, anyone?), cleaning out your closets and talking about being the best version of you. It’s clean slate time, and this week’s word will fit right in with all that energy you’re dedicating to fresh starts and organization. An editorial calendar sounds like something […]

Read More… from It’s All About the Editorial Calendar for the Word of the Week