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Marketing Musings

The value of content marketing can’t be overstated. Your efforts here will pay off.
3 Reasons Why You Should Invest in Content Marketing

Why do you need content marketing in your strategy for reaching your marketing goals? Is it worth the effort? According to the “State of Content Marketing 2022,” 97% of organizations use content marketing. Why? Because it is what consumers want. Consumers don’t engage with brands that just produce sales ads. Instead, successful marketing focuses on […]

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Take the leap into a new small business marketing strategy and gain new customers.
Is It Time For Something Different For Your Small Business Marketing?

Trying something new in your small business marketing doesn’t have to feel risky or make you feel like you’re going out on a limb. Pushing your strategy a bit outside your comfort zone can enable you to reach new segments of your market and more effectively engage with customers. Maybe trying something new has been […]

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Your marketing strategy will benefit from including video, but you need a solid strategy.
3 Formats to Include in a Solid Video Marketing Strategy

The Content Marketing Institute just released its 2022 Content Marketing and Visual Storytelling Survey, and there’s clear information about the future of video content and its role in your marketing strategy: 73% of marketers say video is growing in importance. But 88% say they aren’t using video to its full potential. So, what’s needed? According […]

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Direct marketing is making a resurgence as companies struggle to stand out in the digital noise.
Is There Still Value in Direct Marketing?

If your company was established in the past decade, it’s possible that digital marketing has been the only paid advertising you’ve done. But should you be including direct marketing via mail as a part of a comprehensive marketing strategy? According to the “Sequel Direct Mail Trends Report: Q4 2021,” the use of direct mail has […]

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Spoon Friez from Heinz are a perfect example of out-of-the-box marketing.
Fries and a Spoonful of Ketchup With a Side of Marketing to Go

If bread is just a vehicle for getting butter in your mouth, if you’re more addicted to caramel macchiato than you are caffeine, if the veggies are something you put up with to get the dip, then the latest marketing idea from Heinz is sure to hit the spot. This past July, Heinz celebrated National […]

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Quality content in your marketing strategy boosts engagement.
Quality Content Is Key For Your Marketing Strategy

Want to make meaningful connections with potential customers? The key is providing them with quality content that does at least one of a few things: Answers a question Provides insights that solve a problem Discusses events that are affecting them, either personally or professionally Adding value in one or more of these ways is critical […]

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It’s easy to get caught up in SEO best practices and forget to prioritize the user experience.
SEO and User Experience Are Both Key For Your Website

Search engine optimization (SEO) is a priority for any business wanting to be found online. You research keywords, make sure your content is being renewed and refreshed, post videos and make sure your meta descriptions are in place. And yet, even as you implement all the best practices for SEO, you’ve got to remember one […]

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Know your audience, their habits and beef up your content marketing efforts.
3 Tips For Content Marketing Success

It’s not always easy to grab the attention of your target market, and with the amount of information out there today, it can be hard to break through all the noise. With a few augmentations to your content marketing strategy, you can stand out in the crowd and see stronger engagement with consumers. The “When […]

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Thinking over your best birthday experiences may improve your marketing strategy.
Happy Marketing Strategy to Youuuuu!

Think about the best birthdays you’ve had. Someone got you a gift that fit you exactly, in just the color and style you like best. Nobody important forgot to call on your big day to wish you well and you even got a few surprises when someone left a treat bag of chocolate chip cookies […]

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Matching your message with the buyer’s journey is important in B2B marketing.
In B2B Marketing, Timing is (Almost) Everything

You’ve got a dynamite product. Your brand messaging is hitting exactly the right note. Your video posts are charming and funny, your content always adds value. When it comes to B2B marketing, you’re checking all the boxes. But you’re still not seeing a solid return on your marketing investment. What could be the problem? It […]

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