Marketing Musings
What We Write
If bread is just a vehicle for getting butter in your mouth, if you’re more addicted to caramel macchiato than you are caffeine, if the veggies are something you put up with to get the dip, then the latest marketing idea from Heinz is sure to hit the spot. This past July, Heinz celebrated National […]
Read More… from Fries and a Spoonful of Ketchup With a Side of Marketing to Go
Want to make meaningful connections with potential customers? The key is providing them with quality content that does at least one of a few things: Answers a question Provides insights that solve a problem Discusses events that are affecting them, either personally or professionally Adding value in one or more of these ways is critical […]
Read More… from Quality Content Is Key For Your Marketing Strategy
Search engine optimization (SEO) is a priority for any business wanting to be found online. You research keywords, make sure your content is being renewed and refreshed, post videos and make sure your meta descriptions are in place. And yet, even as you implement all the best practices for SEO, you’ve got to remember one […]
Read More… from SEO and User Experience Are Both Key For Your Website
It’s not always easy to grab the attention of your target market, and with the amount of information out there today, it can be hard to break through all the noise. With a few augmentations to your content marketing strategy, you can stand out in the crowd and see stronger engagement with consumers. The “When […]
Think about the best birthdays you’ve had. Someone got you a gift that fit you exactly, in just the color and style you like best. Nobody important forgot to call on your big day to wish you well and you even got a few surprises when someone left a treat bag of chocolate chip cookies […]
You’ve got a dynamite product. Your brand messaging is hitting exactly the right note. Your video posts are charming and funny, your content always adds value. When it comes to B2B marketing, you’re checking all the boxes. But you’re still not seeing a solid return on your marketing investment. What could be the problem? It […]
Read More… from In B2B Marketing, Timing is (Almost) Everything
When someone mentions your marketing strategy, do you chuckle as you picture the three Facebook posts you tossed up last year? Or maybe you started an email newsletter in January, but by June it had completely puttered out. These stops and starts are common among small businesses. You might be surprised to learn that forming […]
Read More… from 4 Questions to Jump-Start Your Marketing Strategy
One of the most significant changes occurring recently is that B2B buyers have switched to an almost entirely remote method of making purchases. They’re using digital means of researching, communicating about and eventually buying what they need. B2B marketing strategies must evolve to cater to new behaviors. For those in the B2C space, this pattern […]
Video might have started as a fad, then developed into a hot trend, but for a while now, video marketing has been a go-to strategy for bringing more eyes to a brand. It’s estimated that users have doubled the amount of video they consume since 2018, according to a survey by Wyzowl. It’s a sure […]
Read More… from Get More Eyes on Your Brand With Video Marketing
What do you do if you want to grow your engagement on LinkedIn for businesses, but you don’t have room in your budget for a lot of paid ad spend on social media? In fact, you may not be sure you could find room in your budget for a taco at the moment, so it’s […]
Read More… from How to Grow Organic Connections on LinkedIn for Businesses