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You’re fully aware that Instagram is out there, and that Instagram marketing is an important tool for a lot of businesses. So how can you know whether it’s worth your time? Here are four reasons you should consider giving it a try: Your Audience is Made of People, and People Love Visual Marketing: This may […]
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With 2021 about to make its exit, it’s time to take stock of recent social media marketing trends and better position yourself for 2022. Which platforms rose to the top in 2021 and will they continue to be influential in 2022? Can Facebook (Meta) make a comeback after taking a public relations thrashing? Who Got […]
Have you been wondering if social media should be a part of your B2B marketing strategy? You don’t have to wonder anymore. New research from Octopost shows the growth of social media as a B2B marketing tool and the value it brings for companies. “The 2021 State of B2B Social Media Marketing,” found that social […]
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Facebook, YouTube and Instagram might rank among the top in daily user activity, but don’t rule Pinterest out as a part of your social media marketing. With an estimated 450 million monthly active users, your strategy could have an audience with Pinterest users. The raw data shows that a wide span of generations use Pinterest, […]
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There is a lot of information (and controversy) about how social media can’t truly have an impact on SEO because social media is constantly updating and the search algorithms aren’t exactly taking input from social media. Google has kept mum on the issue, but we already know a “like” on Facebook doesn’t factor in search. […]
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Most people are surprised to learn that the Pony Express lasted only a short 18 months and completed a mere 400 runs. It has a lasting legacy during a pinnacle moment in American communication, so it seems impossible that it was a short-lived, unprofitable venture. But the typical Pony Express rider embodies qualities that Americans […]
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Instagram has been a fast-growing and ever-changing social media platform. It used to be favored by visually-aesthetic brands, but companies are becoming more creative in using it to showcase a wide range of products and services. If your Instagram marketing approach is feeling a few months out of date, or if you have never quite […]
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If you’ve been slow to jump in on Instagram marketing, it may be because you assumed it was mostly for brands with a highly image-associated product, like fashion accessories or fitness equipment. But if you work in an industry like accounting or consulting, it may be hard to see how a service-based company could benefit […]
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If you’ve been slow to include TikTok in your social media strategy, it’s probably because you assumed it was just a place for sharing new dance trends. But TikTok is growing in its influence, outpacing some of the more established platforms. It’s important to note that the algorithms that drive the feed in TikTok are […]
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With almost 70% of adults in the U.S. using a Facebook account, you likely have a large portion of your target audience in position to see your social media marketing posts. And there are 130 million Instagram users in the U.S., which means you’ve got another influential online source for sharing your content. Social media […]
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