Marketing Musings
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When you’re selling something that has a clear age bracket, such as arthritis treatments, birthing classes or college scholarship advising, you’re focused on messaging that is exactly right for a certain age range. But in a lot of marketing contexts, generational considerations may be overlooked. Maybe you sell a service, such as home renovation design, […]
As your business grows, you may begin considering hiring a marketing specialist. But what if there’s a smarter solution? Outsourcing your marketing offers access to a whole team of specialists and experts, something you’ll never achieve through the hiring of a single employee. The benefits of an agency over a single internal employee: You get […]
Read More… from The Value of Outsourcing Your Marketing Vs. Hiring a Marketing Person In-House
It’s often been said that marketing is both an art and a science. You need both the attention-getting punch of perfect storytelling and a way to measure whether that story was heard. You need the outside-the-box ideas as well as the carefully constructed metrics. Your marketing strategy needs creativity that’s applied to both the art […]
Read More… from 3 New Ways to Think About Creativity in Your Marketing Strategy
When it comes to marketing genius, it’s hard to find a brand quite as effective as Santa Claus. Think about the kind of market power Santa has: Santa can get kids to behave…or at least think about it. We sing songs about him and put his likeness all over the place every year. Has anyone […]
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Trying something new in your small business marketing doesn’t have to feel risky or make you feel like you’re going out on a limb. Pushing your strategy a bit outside your comfort zone can enable you to reach new segments of your market and more effectively engage with customers. Maybe trying something new has been […]
Read More… from Is It Time For Something Different For Your Small Business Marketing?
Yoga, meditation, walks in nature. A full day at the spa. These are great ways to engage in self-care, but if you really want to take great care of yourself, you outsource your marketing. Sound a little like a stretch? Okay, hang with us for a minute. When you outsource your marketing, you are doing […]
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You can see the panic. You don’t even have to look closely. It’s in their eyes, it’s in the fidgety twitch they get when they’re in a conversation too long or in the sleep-deprived way they clutch their coffee cup as if it’s a survival technique. That’s right, it’s holiday shopping season. If you felt […]
The end of the year is right around the corner, and as happens this time of year, people are starting to buzz about the gifts they’ll buy and the gifts they hope to receive. You may be wondering just how much hinting you’ll have to do to get someone to surprise you with a marketing […]
If your company was established in the past decade, it’s possible that digital marketing has been the only paid advertising you’ve done. But should you be including direct marketing via mail as a part of a comprehensive marketing strategy? According to the “Sequel Direct Mail Trends Report: Q4 2021,” the use of direct mail has […]
Maybe you’re great at generating leads, but getting them to convert into customers has proven challenging. B2B marketing strategies that prioritize the preferences of buyers are more successful at converting leads to customers. From personalized messaging to videos that make a meaningful connection with audiences, it’s important to keep adjusting your strategy to meet audience […]
Read More… from B2B Marketing Tips for Converting More Leads