Lead Forensics

Marketing Musings

Make sure your marketing metrics support your goals; vanity metrics can tank your strategy.
By the Numbers

If your vision of marketing is rooted in zany types sitting around coming up with catchy jingles or sketching logos, you’re not all wrong. And if you watched too much Mad Men, you might believe these moments are all directly fueled with scotch and bourbon. It’s not that these things aren’t happening; it’s just that […]

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Learn more about businesses in St. Joe and the surrounding area by joining SJC Marketing for Monday Morning Coffee.
Monday Morning Coffee With R/Farms Distilling

Missouri has long been known for wineries and breweries, but the Show-Me State can now add distilleries to the list of handcrafted spirits that are produced in the state. A new distillery has opened north of St. Joseph, in Mound City, Missouri. R/Farms Distilling is a family-owned business that is new to distilling, but not […]

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Cookie-Related Changes May Mean Opportunities in Your Marketing Strategy

As marketers, we tend to be an optimistic group: always about going after new opportunities, confident that growth is on the horizon. So, when Google and Apple began signaling that support for third-party cookies was waning, we realized that we had a new challenge: how would a marketing strategy look without cookies? Ultimately, optimism reigns […]

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SJC Marketing shares one of their favorite places to grab a delicious drink on date night.
Monday Morning Coffee With Volleys

Sand between your toes, a drink in your hand, the warm sun beaming down on you and beach volleyball games nearby. At this point, you’re probably wondering, “where is this beach and how soon can I get there!?” This setting isn’t far away, as all of this can be found at Volleys in St. Joseph. […]

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Learn more about businesses in St. Joe and the surrounding area by joining SJC Marketing for Monday Morning Coffee.
Monday Morning Coffee With Illuminate Entertainment Center

Local business owners are always looking to provide something of variety for our community. And when you search for local entertainment for the whole family to enjoy, there are some great options, but not many that can be open year-round. The guys at The Axe Factor have changed that and have opened the newest family-fun […]

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Your marketing strategy can begin with the right foundation when you ask four important questions.
4 Questions to Jump-Start Your Marketing Strategy

When someone mentions your marketing strategy, do you chuckle as you picture the three Facebook posts you tossed up last year? Or maybe you started an email newsletter in January, but by June it had completely puttered out. These stops and starts are common among small businesses. You might be surprised to learn that forming […]

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They Want to Hear Your Story

Everyone has a story. It’s true of people, but it’s also true of brands. Your story is one of your most powerful tools for connecting with your audience. You may think that your business is too practical to have a compelling story. Maybe you are a title company, a tax attorney or a medical supplies […]

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Enjoy some Monday morning coffee with some local farmers and a peek into the agriculture industry.
Monday Morning Coffee With Fantastic Fido’s

Everyone loves dogs, right? Even the dads, who begrudgingly give in to their kids’ plea for a new four-legged family member, become best friends with the dog they never wanted. It’s seemingly human nature to develop a bond with your dog that can’t quite be explained, but certainly cannot be broken. Fantastic Fido’s has been […]

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SJC Marketing shares one of their favorite places to grab a delicious drink on date night.
Monday Morning Coffee With RC’s Lunch Car

There is a new lunch place in town. RC’s Lunch Car has opened in downtown St. Joseph at 505 Francis Street. They specialize in casual, completely from-scratch cuisine. They believe authentic foods always taste better. And when they say from scratch, they aren’t messing around: absolutely no frozen foods, with whole, fresh ingredients in every […]

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SJC Marketing shares one of their favorite places to grab a delicious drink on date night.
Enjoy Your Monday Morning Coffee While We Talk About Making a Fitness Plan

On the second day of January, you pop out of bed, lace up your shoes and go for a three-mile run. You feel the satisfaction of having completed the first of what you are sure will be countless runs on your new fitness plan. After a deliciously healthy breakfast, you enjoy that tired-sore feeling that […]

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