Marketing Musings
What We Write
Niche of Time Jewelry is a staple business in our community that is known for its fine jewelry and unique custom pieces. Their staff is dedicated to educating themselves and truly being the experts when it comes to diamonds and gemstones in St. Joseph. They have a reputation of 70 years of high-quality, Old World […]
Read More… from Monday Morning Coffee With Niche of Time Jewelry
The coffee date is a low level of commitment for a first date. You always have an excuse in your back pocket, like a last-minute meeting or an errand that just popped up. If things don’t go well, nobody loses face and you just move on. In the marketing world, the equivalent of the coffee […]
Read More… from How Serious is a Monday Morning Coffee Date?
What’s the best view in town while enjoying a homemade cheeseburger? How about Bubba’s Runway Café? Recently opened at Rosecrans Memorial Airport in Elwood, Kansas, Bubba’s is bringing classic diner appeal to a regional Air National Guard hub. Visitors are treated to an expansive view into Kansas, plus a chance to watch Air Guard and […]
Read More… from Monday Morning Coffee With Bubba’s Runway Café
This Monday morning you might find yourself dragging from the food coma you put yourself into as a result of eating all the delicious Thanksgiving food and goodies this past weekend. Even worse, you might have looked at the calendar in a panic and noticed that you are less than a month away from Christmas […]
Read More… from Enjoy Your Monday Morning Coffee and Let’s Be Real For a Minute
To say the business landscape has changed since early 2020 would be an understatement. COVID-19 has left an indelible imprint on consumerism, which has businesses rethinking their strategies for catering to customer needs. Marketing models have had to evolve for businesses to stay alive. A few months into the pandemic and resulting lockdowns, Internet usage […]
Read More… from Changes Over the Past Year Means Marketing Has Evolved
Telling a story is one of the most compelling ways to convey information, and case studies are one of the best methods to tell your potential customers a story about the value your brand can bring. They may identify with the company’s specific issue or they may pick up on what some of your company […]
Read More… from 4 Tips for Effectively Using Case Studies in Your Marketing Strategy
November is all about gratitude, celebrating with family and friends over pumpkin pie, football and for some, shopping on Black Friday. If there’s one thing November calls for, it’s a bit of excess, and that’s why we’re suggesting it’s time to celebrate one more thing in this chilly fall month: we call it Knowvember. Knowvember […]
It’s been about 18 months since we all got sick of the phrase “the new normal.” It’s right up there with “social distancing” in the list of phrases we never expected to use, nor hate, so much. But the reality is that your marketing strategy is probably looking a bit different than it did a […]
It’s easy to start out with a solid strategy for your content marketing, only to find other business concerns slowly shifting your attention away from it. But your content marketing strategy isn’t a one-and-done solution. If you aren’t taking the time to see what’s working and what’s not and making adjustments accordingly, you may be […]
Read More… from These 4 Stats Could Mean a Change For Your Content Marketing Strategy
Dream big. Go big or go home. Bigger is better. And everyone knows that bigger is the American way. Big houses, big cars, big paychecks. It’s what we want. But what if, in the 21st century, bigger isn’t always better? What if starting small, local and close-to-home is infinitely better? And how does that affect […]
Read More… from 3 Reasons a Local Focus is Good for Your Marketing Strategy