Marketing Musings
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You can see the panic. You don’t even have to look closely. It’s in their eyes, it’s in the fidgety twitch they get when they’re in a conversation too long or in the sleep-deprived way they clutch their coffee cup as if it’s a survival technique. That’s right, it’s holiday shopping season. If you felt […]
The end of the year is right around the corner, and as happens this time of year, people are starting to buzz about the gifts they’ll buy and the gifts they hope to receive. You may be wondering just how much hinting you’ll have to do to get someone to surprise you with a marketing […]
If your company was established in the past decade, it’s possible that digital marketing has been the only paid advertising you’ve done. But should you be including direct marketing via mail as a part of a comprehensive marketing strategy? According to the “Sequel Direct Mail Trends Report: Q4 2021,” the use of direct mail has […]
Maybe you’re great at generating leads, but getting them to convert into customers has proven challenging. B2B marketing strategies that prioritize the preferences of buyers are more successful at converting leads to customers. From personalized messaging to videos that make a meaningful connection with audiences, it’s important to keep adjusting your strategy to meet audience […]
Read More… from B2B Marketing Tips for Converting More Leads
A landing page is designed to promote your unique selling proposition. It’s a page where you can offer your compelling benefits or provide inspirational social proof. A landing page will differ per segmented audience and campaign and no two organizations are likely to take the same approach to building their landing pages. From testing out […]
Read More… from Are Landing Pages a Part of Your Marketing Strategy?
The long-awaited sequel to Hocus Pocus is out and we are excited. If you saw the first movie, you know the spooky fun takes off when a modern-day teenage boy inadvertently summons three Salem witches from 1693. Played by Bette Midler, Sarah Jessica Parker and Kathy Najimy, the Sanderson sisters are Winnifred, Sarah and Mary. […]
Alchemy. It’s the medieval precursor to chemistry as we know it, based upon the transformation of matter. Early alchemists tried to convert base metals to other materials in a quest to find the “universal” elixir. It can also mean a “magical process of transformation or creation.” In St. Joseph, Missouri., “alchemy” means all of this […]
If bread is just a vehicle for getting butter in your mouth, if you’re more addicted to caramel macchiato than you are caffeine, if the veggies are something you put up with to get the dip, then the latest marketing idea from Heinz is sure to hit the spot. This past July, Heinz celebrated National […]
Read More… from Fries and a Spoonful of Ketchup With a Side of Marketing to Go
Even as companies pivoted to stay relevant and struggled to stay profitable throughout the pandemic, consumers continued to send a strong message: they wanted brands that would do more than just sell to them; they wanted brands that would know them. And for many organizations trying to meet customer expectations, the right digital marketing tools […]
To get noticed, sometimes you have to make a little noise. And sometimes you have to be willing to be absolutely ridiculous. Brew a pot of your favorite dark roast this Monday morning and let’s talk about the silliest attention-getting stunts pulled by brands. SJC will rate each one with one to four stars by […]
Read More… from Embrace the Ridiculous With Your Monday Morning Coffee