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You just want access to a coupon code, or you’re trying to read more than the first two paragraphs of a blog, but you’ve got to fill out a contact form first. You’re trying to convince yourself it’s worth it, but after they ask what your spouse’s occupation is and how many pets you have, […]
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Trendy boutiques come and go. They fluctuate between online sales and ever-changing counter “must-haves.” But the thing about Merle Norman Cosmetics, says Jennifer Hall Milbourne, local owner, is that “it has always been there and will always be there.” Milbourne says Merle Norman cosmetics represent the spirit and values of its founder, almost 90 years […]
Few doubt the power of social media in marketing a business, but what about using social media to boost your email marketing efforts? If you believe email marketing is a thing of the past, take a look at the statistics regarding engagement, making money and finding a new audience. The return on investment with email […]
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The role of design has always been important in business, but in recent years the commitment to consistency in design from brands like Target and Starbucks (these people got customers to abandon the words small, medium and large, after all) have elevated consumers’ awareness of good brand design. You could argue that Gap laid the […]
We recently had the pleasure of working on a new website for a neighbor of ours at our Kansas City office — Twilight Entertainment. When we first met with Jacob and Danny, we loved their energy, their passion and their vision for the company. Twilight Entertainment was born out of some natural occurrences that happened […]
Read More… from Monday Morning Coffee and a Little Entertainment
Almost 80% of smartphone users have made an online purchase from their phone. During the holidays when gift buying is at its peak, nearly 40% of all eCommerce purchases are made via the smartphone. These are strong stats from which to realize how important optimizing your marketing strategy for mobile truly is. (Download our website […]
Read More… from The Importance of a Mobile-Friendly Marketing Strategy
It’s not a secret that social media can carry tremendous importance as a part of your marketing strategy. It allows you to reach millions (and on some platforms, billions) of people daily. With this in mind, you may be wondering which social media platforms will be the best place for you to showcase your brand. […]
Read More… from Take Some Time to Enjoy Your Monday Morning Coffee While We Talk About Instagram
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Read More… from Why Your Startup’s Visual Design Needs an Edge
Your organization needs leads you can count on, which means the leads need to be high quality. Can content marketing help provide more qualified leads? The answer is yes. According to Content Marketing Institute (CMI), businesses that are doing content marketing right, see a larger number of quality leads and a higher level of trust […]
Read More… from Utilizing Content Marketing to Increase Leads
The circus has just pulled into town, and while the big striped tents are going up and the smell of popcorn and cotton candy is beginning to waft through the streets, you might be surprised what you can learn about marketing from the circus. Have you ever thought about how a circus attracts its crowds? […]