Marketing Musings
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If it’s been a while since your last website redesign, a few things have probably changed. For instance, you probably already know that most Internet use happens on mobile devices, not desktops. But you may be wondering if blogging is still a thing and whether you need to change anything in your search engine optimization […]
Read More… from 6 Elements for a Successful Website Redesign
Barbie and her boyfriend Ken are officially in their 60s, but in Hollywood’s new movie about the couple, they remain in their youthful prime. Headlines in pop culture channels have featured tidbits about the movie for months, offering marketing strategy tips for your brand. Partnering with Influencers Margot Robbie and Ryan Gosling are Hollywood A-listers, […]
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For this week’s edition of Monday Morning Coffee, we’re taking you down south for some good ol’ Louisiana Cajun cookin’. It’s right here in St. Joseph, Missouri. We’re talking about a local favorite by the name of Boudreaux’s Louisiana Seafood and Steaks, a Louisiana-style, Cajun restaurant with an extensive and remarkable menu. When you think […]
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While every company has different ways of measuring engagement, overall engagement numbers have been decreasing. According to a report from NetBase Quid, brands are realizing less organic engagement in 2023. Social media marketing trends regarding users’ activity can ebb and flow but is there a way to see an overall uptick despite recent numbers? According […]
Read More… from Overcoming Low Engagement Trends With Better Social Media Marketing
Even if you don’t use TikTok or Instagram to enjoy short-form video, it’s likely that you’ve noticed that short-form videos are becoming a dominant media format. But you can also see why; punchy and often fun, these videos convey complex ideas in a quick hit. Should you be focusing on them in your video marketing […]
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Most people have good memories of sitting in a dark movie theater with popcorn, a soda, your favorite candy and the anticipation of the movie you are about to experience. It’s a great place to get away and forget about the world outside. The Trail Theatre in downtown St. Joseph has reopened for a completely […]
Read More… from Monday Morning Coffee With the Trail Theatre
If you have ever spent ten minutes shopping for an LED lamp you know that from that moment, you will be shown every LED lamp known to man in your social feeds and ad banners for the rest of eternity. You decided against the lamp, but never mind: you have demonstrated the least possible level […]
Read More… from Step Into Their Shoes: Building Empathy into Your Marketing Strategy
Juggling different social media platforms to find what works best for your business can be challenging. But for those focused on conveying a message through imagery, Instagram marketing is key for your marketing strategy. Instagram has more than two billion monthly users, which is reason enough for some companies to invest there. And even if […]
Here’s a quiz for you as you enjoy your Monday Morning Coffee: What midwestern city has been hosting events such as the NCAA Division I women’s basketball games, NCAA Division II Conference and National Championships, high school basketball showcases and a certified marathon that serves as a Boston Marathon qualifier? This city also boasts a […]
Read More… from Monday Morning Coffee With the St. Joseph, MO Sports Commission
If you’ve shopped real estate lately you’ve seen plenty of footage from a drone. Roughly 80% of agents use drones to showcase their properties, but you don’t have to be in real estate to benefit from drone videography. Hotels and resorts, gym and fitness centers, restaurants, entertainment and media – businesses of all types and […]
Read More… from Drone Videography: Why Are So Many Companies Using It?