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Video marketing has exploded in response to consumer behavior. Audiences are watching videos on multiple channels for an average of two-plus hours per day and the content created touches on everything from branded stories to how-to videos, case studies with testimonials to thought leadership pieces. Have you taken stock of how aware your potential customers […]
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During the pandemic, the popularity of bread baking surged. There were many recipes and photos shared but one type dominated social feeds: sourdough. Suddenly, millions of people had the time at home to wait for a starter to ferment and a good dough to rise. When you think about it (and we’re sure you do), […]
There’s no doubt social media offers abundant opportunities for connecting with your target audience. TikTok marketing is a hot topic right now, but is it the right platform to market your business? TikTok gives you the opportunity to create short-form content (videos) that could potentially reach a large audience. With roughly 50 million daily users […]
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When you first planned your content marketing strategy, you probably put a lot of time and thought into your content pieces. But once you emerged from that pizza- and caffeine-infused haze of intense planning, your content may have gradually evolved until it’s sort of existing on autopilot. It’s a common problem and for good reason: […]
The Midwest is known across the United States as the BBQ capital and Saint Joseph is right at the heart of it. Around here, people love their BBQ, and Hank and Aces’ unique mix of Kansas City and Texas flavors has proven itself a destination restaurant for people all around Northwest Missouri. Located at 4230 […]
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The use of video marketing has skyrocketed. Businesses in a variety of industries use video content as a tool for improving engagement with their target audience. And the consensus is that the effort pays off – marketers are happy with their return on investment. According to the Wyzowl State of Video Marketing Report 2023, 96% […]
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You might think of them when you’re longing for a new pair of shoes. You appreciate their efforts when you bite into a store-bought cookie. And if you ever had to transport an important piece of jewelry across Middle Earth, you’d be sure to have one or two along. But, by and large, the bulk […]
It’s the holiday season (yay!) and everyone’s buzzing with gift lists and holiday party plans. That’s why the Shop St. Joseph Holiday Program is in full swing from November 15th to December 18th. It’s a special shopping event designed by the St. Joseph Chamber of Commerce to encourage everyone to shop local and give every […]
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There is no denying the importance of the use of visuals in content meant for consumers. That’s why so many businesses today are focused on upping their visual game with professional photography, especially on their websites. Have you evaluated your website visuals lately? Companies that establish brand identity are better able to connect with consumers […]
You’re a small, local business owner. You mostly get customers through word-of-mouth leads, but you’ve wondered if there are other ways you could be growing. The answer is yes, and the method is content marketing. Many small business owners assume that content marketing strategies are reserved for big corporations, but there are good reasons why […]
Read More… from Why Your Local Business Needs a Content Marketing Strategy