Marketing Musings
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If you want to engage audiences, visual content is key. Visual images are processed by humans at a rate 60,000 times faster than text. Images also stick better and for longer; only about 10% of information heard is retained, while the same information paired with an image allows for 65% retention. These are all good […]
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For this week’s edition of Monday Morning Coffee, we’re taking you back to the days of the Wild West. In operation since 1898, making it the oldest restaurant in the city of Saint Joseph, the Old Hoof and Horn Steakhouse began as a saloon and brothel, but slowly shaped itself into one of historic Saint […]
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It’s no surprise, given the rise of video in so many online platforms, that video marketing is now part of the content strategy for 91% of businesses. The inherent promise of video marketing is that it will help grow revenue, and that’s exactly what it does for businesses with a good video strategy. According to […]
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Marketing trends move fast, so if you’re beginning to look ahead to 2024 (which you should be), it’s a good idea to review your current marketing strategy and how it compares to behaviors in the market. Let’s take a look. TikTok Continues to Grow: The popularity of TikTok probably hasn’t escaped your notice. Even if […]
Read More… from Your 2024 Marketing Strategy: Social Media Trends
When you need to serve a crowd, tacos are the way to go. Tacos allow people to add their favorite toppings, avoid the ones they hate and achieve with perfect precision their ideal meat-to-veggies ratio. Tacos also serve as a metaphor for everything marketing. The next time you bite into a taco, think about these […]
You’re an expert at what you do. You might even be referred to as a thought leader in your industry. But do you also happen to be a content marketing expert as well? Knowing the value of effective communication between the brand and its followers and knowing to say the right thing at the right […]
Read More… from Is it Time to Outsource Your Content Marketing?
Let’s talk about some of the classic perfect pairings of our time: Peanut Butter and Jelly: You’ve got to start with the best. The crunchy, salty taste of peanuts is perfectly complemented by the sweet grape flavor and texture of jelly. Each ingredient brings equal value to the sandwich, and ask anyone how they make […]
As the mornings cool and your craving for coffee is only exceeded by a need for coziness, Monday Morning Coffee is highlighting the best place for both in Oakville. Perk It Up, located at 5526 Telegraph Road, is a locally-owned coffee shop in St. Louis, Missouri that is celebrating 20 years of business. Owner Christina […]
You have heard that empathy is a big part of B2C marketing because it’s important when marketing directly to people. This might surprise you, but the people running companies are…people. That’s why even in a B2B marketing strategy, empathy is going to play a big role. There are differences in the buying process, of course. […]
Video is powerful in many respects, whether it’s educating the consumer or sparking interest that leads to a purchase. It has evolved rapidly in the past few years and continues to do so. The most recent video marketing trends are focused on short-form video. How are you utilizing video in your company’s strategies? Internet users […]
Read More… from Video Marketing Tips for Improved Engagement