Today’s digital landscape is busy, crowded and full of varying elements that compete for consumers’ attention. If you want to cut through the noise and make your website stand out, you have to make web design a top priority.
Strongly designed websites enhance user engagement, which means that when they land on your site, they stay there longer. These are sites that are easy to navigate, fun to look at, informative and ultimately the conduit through which visitors become customers. If you’re failing to see such outcomes with your user’s web experience, it’s time to take a fresh look at your site.
Important Design Elements
The best web development will ensure that these elements are happening:
- No Errors
Your reputation takes a hit with every error, whether it’s a misplaced comma, misspelled word, broken link or lack of mobile capabilities.
Users shouldn’t even have to think about it – the navigation from one aspect of the site to another should be intuitive and easy.
- Fast Load
Attention spans are getting shorter, which means if your page doesn’t load immediately, your visitor will leave your site.
Don’t underestimate the power of a call to action (CTA). Yours needs to be clear and effective, organically moving the user to the next step.
- Quality Content
You could have all of your graphics, colors, videos, memes, photos and other elements in perfect working order, but if the content isn’t of value to the consumer, they won’t stick around.
- Browser Compatibility
A user should be able to access your site on Chrome just as easily as one would on Safari, Firefox, Internet Explorer, Vivaldi or Opera.
The more planning you put into your web design, the better your outcomes will be.
Choose a Web Developer With Experience
Top web developers have expertise in areas like structure, layout and the importance of aesthetics in a website. They also know that without quality content, all of their hard work will be overlooked. Skilled developers know what it takes to elevate professionalism and visual appeal. They know the importance of the user experience and web navigation. They are familiar with best practices relating to areas like SEO optimization and brand consistency.
At SJC Marketing, we combine the artful talents of designers with the work of marketing strategists and content creators to take your website to a new level. Contact us and let’s talk about how we will provide your website visitors an enhanced web experience.