Marketing Musings
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A landing page is designed to promote your unique selling proposition. It’s a page where you can offer your compelling benefits or provide inspirational social proof. A landing page will differ per segmented audience and campaign and no two organizations are likely to take the same approach to building their landing pages. From testing out […]
Read More… from Are Landing Pages a Part of Your Marketing Strategy?
Even as companies pivoted to stay relevant and struggled to stay profitable throughout the pandemic, consumers continued to send a strong message: they wanted brands that would do more than just sell to them; they wanted brands that would know them. And for many organizations trying to meet customer expectations, the right digital marketing tools […]
If your vision of marketing is rooted in zany types sitting around coming up with catchy jingles or sketching logos, you’re not all wrong. And if you watched too much Mad Men, you might believe these moments are all directly fueled with scotch and bourbon. It’s not that these things aren’t happening; it’s just that […]
As marketers, we tend to be an optimistic group: always about going after new opportunities, confident that growth is on the horizon. So, when Google and Apple began signaling that support for third-party cookies was waning, we realized that we had a new challenge: how would a marketing strategy look without cookies? Ultimately, optimism reigns […]
Read More… from Cookie-Related Changes May Mean Opportunities in Your Marketing Strategy
When someone mentions your marketing strategy, do you chuckle as you picture the three Facebook posts you tossed up last year? Or maybe you started an email newsletter in January, but by June it had completely puttered out. These stops and starts are common among small businesses. You might be surprised to learn that forming […]
Read More… from 4 Questions to Jump-Start Your Marketing Strategy
Google research shows that 55% of consumers consult a video before making a purchase. And marketers improve their leads by 66% when they use video marketing as part of their strategy. So how can you effectively use this tool to see the best return on investment (ROI)? If you want to see strong results with […]
Don’t believe everything you hear about how to grow your brand. Marketing myths abound, misleading small companies trying to gain a bit of edge over their competition. Maybe you don’t have a dedicated marketing specialist to root out wrong information, don’t worry we can help. This list will help you to get started in dispelling […]
Read More… from 5 Common Marketing Myths That Could Be Holding You Back