Marketing Musings
What We Write
When the return on investment in your Facebook ads begins to take a downward trend, it may be an indication that you’re failing to connect with your audiences. All good campaigns emphasize the structure of the campaign, analyze the various bidding strategies and look deep into the different targeting options, but when all the focus […]
Read More… from The Advantage of Creating an Emotional Impact With Your Facebook Ads
Search engine optimization (SEO) is a nearly 30-year-old process. It has evolved from a strategy that relied on keyword stuffing to a highly formalized process that values quality content over all else. Companies of all sizes invest time, energy and funds in SEO. When a company focuses on SEO in their content creation, it is […]
Amassing more consumer engagement is akin to investments: there are short-term and long-term methods to reaching your goal. And like a diversified portfolio, marketers using the short-term pay-per-click (PPC) as well as the long-term search engine optimization (SEO) method together can achieve higher gains. PPC ads are a quicker solution in regards to engagement; they’re […]
Read More… from SEO and PPC Work Together to Generate Revenue
Have you noticed it is becoming more and more difficult to stand out among your competitors? The competition is fierce and there is so much content in front of consumers today that it seems nearly impossible to make inroads with your target audience. While there is no magic fix for this issue, creating brand awareness […]
Read More… from How to Build Brand Awareness and Stand Out From Your Competitors
Your company’s website is the first impression a potential customer has of your organization and where they’ll begin to understand who you are as a brand. And while it’s crucial to put plenty of planning into building your website, it’s equally as important to update it frequently. Mobile Friendly When users go online today, it’s […]
While marketers continue to attempt to gain ground with consumers in an organic fashion, pay-per-click (PPC) advertising can be a vital part of your overall strategy. PPC ads are considered one of the most effective advertising methods to help you reach a larger customer base. Fast and Cost-Effective Do PPC ads cost money? Yes, but […]
If someone asked you today what you would compare your marketing strategy to, how would you answer? Maybe you would say it’s like molasses: a bit slow-moving, but the sweet spot is inevitably coming. Or maybe you might compare it to a steam-operated engine that started strong, but ran out of fuel. You may think […]
Read More… from The Biggest Reasons to Outsource Your Marketing Might Surprise You
First impressions are crucial, and for consumers, their first interactions with a brand are usually through the company website. Now is the time to take a step back and take an objective look at your website – is it accurately representing your brand or is it time to rethink your web design? Maybe you ran […]
Read More… from Does Your Web Design Accurately Represent Your Brand?
Achieving brand awareness requires you to lay the foundation for a brand identity recognizable to your target audience. The result will be improved customer loyalty and a boost in sales. When you prioritize brand awareness, you’re smoothing the way for potential customers to understand your values and build trust in your brand. Your brand is […]
Read More… from Elevating Your Business Through Brand Awareness
Pay-per-click (PPC) advertising is known as a quick, measurable and trackable form of connecting with audiences, but it’s also an omnichannel tool that can put you ahead of your competition. Did you know that 75% of consumers say ads make it easier to find what they’re looking for? Furthermore, almost 45% of page clicks are […]
Read More… from Are You Utilizing PPC Ads as Part of Your Marketing Strategy?