How Does Your Website Design Affect Customer Engagement?
Improve Customer Engagement With Your Website Design
First impressions are important. So too is each impression you make on prospective clients from that day forward. Your website is making an impression every time a customer comes to your site. Is it a good one? Your Website design is key to meeting your customer engagement goals.
Ask yourself a question: “Does my website accurately portray what my company is all about?” Your company culture should be evident in your website design. But what design elements mean the most when it comes to customer engagement?
Cater to Short Attention Spans
Millennials are said to have a span of eight seconds, but data from Google indicates that gen z is coming in with an attention span just shy of three seconds. What?
Your landing page has to bring value to consumers in a very short amount of time, so test to see if someone can ascertain what the site is all about in a span of four seconds. If you’ve done your design work right, you’ll have made an impression in that very short amount of time.
Ease of Navigation
Think of your website as your digital elevator pitch. If you’ve delivered one yourself, you know that they’re clean, use all the right words and come out in a way that’s easy to understand. Your website has to be the same.If users are fumbling around trying to navigate through your site, you’re going to lose them. Clean it up and make it easier to soak in.
Focus on Content
Website design is important, but so too is the content you’re uploading.
Is your content useful? Is it informative and educational? Is it entertaining where it needs to be? And remember, it’s not about stacking more content everywhere, it’s about being concise in your communication.
Preferences in the design of a website evolve in a very short amount of time, which is why it’s important to constantly monitor your analytics and revisit design ideas so that you can continue to engage your customers and keep attracting new ones.
At SJC Marketing, we’re committed to helping you achieve your goals for a more productive website. Check out our work and see what we’ve done for others — we can do the same for your organization.