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Before the last summer barbeque is enjoyed, before the back-to-school ads are done, it’s already time to begin thinking about next year’s content marketing. There are emerging trends that are important to take into consideration as you budget and plan for 2020. Content marketing has, for a long time, been foundational for marketing success. We […]
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Your organization needs leads you can count on, which means the leads need to be high quality. Can content marketing help provide more qualified leads? The answer is yes. According to Content Marketing Institute (CMI), businesses that are doing content marketing right, see a larger number of quality leads and a higher level of trust […]
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How Content Marketing Can Play a Vital Role in Your Lead Generation With every successful campaign, content marketing proves its value in generating sales leads and boosting profit margins. The best efforts help to build trust with a target market and retain customers who have found a degree of loyalty with the brand. Seeing results […]
Read More… from The Value of a Quality Content Marketing Campaign for Your Bottom Line
Your content marketing strategy for a business-to-business (B2B) company will look quite a bit different than a business-to-customer (B2C) marketing plan. From the tone of your content to your distribution plan, you’ll create a B2B strategy that demonstrates the depth of your industry knowledge and solves real problems in the workplace. To create a solid […]
It’s All About Knowing Your Audience As technology speeds into the future, you may wonder if you’ve just watched it whiz past you. You ask yourself if you’re keeping up, and if your content marketing is relevant for today’s audiences. It’s a fast pace, and you probably feel a bit of a scramble now and […]
Read More… from Is Your Content Marketing Strategy Ready for 2019?