Marketing Musings
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Getting the word out about your company might seem easy at the surface level, but anyone serious about small business marketing knows there are complexities involved in getting it right. A recent report from Constant Contact titled “Small Business Now: The Current State of SMB Marketing,” lays out some revealing insights that speak to the […]
Read More… from Let’s Talk About Outsourcing Your Small Business Marketing
When we talk about rare things, what comes to mind? Is it finding a four-leaf clover in an endless pasture? Is it winning the lottery or witnessing a blue moon? Nestled in the heart of Avenue City, Missouri, is a grocery and gas station that pumps its customers’ gas for them. This is a place […]
Read More… from Monday Morning Coffee at Avenue City Grocery & Oil Co.
Consumers today are spending large amounts of time consuming video content. From viewing mindless shorts to watching meaningful videos for educational and instructional purposes, there are many reasons this visual platform has become so popular with so many consumers. Marketing on YouTube is now considered key for organizations of all sizes. YouTube is the second […]
Read More… from The Benefits of Marketing on YouTube Might Surprise You
As of 2022, Chrome is the leading Internet browser. With Google’s ongoing plan to eliminate third-party cookies in Chrome, the consensus is that it will have quite an impact on marketing efforts. This move by Google has forced companies to begin looking into new strategies for reaching users. Google has delayed the timeline for this […]
Read More… from Despite Delays, Google to Phase Out Third-Party Cookies: What’s Your Next Move?
Today, May 20 is National Be a Millionaire Day. If you’re not a millionaire, how might you celebrate? We’ve got some ideas just for fun: Grab a stack of one-dollar bills and practice making it rain Wash your face in sparkling grape juice Add “darling” to the end of every sentence Eat something new for […]
Taking a multi-channel approach to distributing content that engages your target audience is always a smart strategy, but for B2B engagement, LinkedIn marketing content needs to be a major focus in your multi-channel mix. According to a study by Oktopost, 80% of B2B social media leads come from efforts put into LinkedIn marketing strategies. If […]
Your website is one of more than a billion in existence and, on average, one new site is launched every second of every day. What are you going to do to make yours competitive? Nearly 30% of business today is being conducted online, pointing to the preference of consumers to make their business transactions easy […]
Read More… from Website Design and Your Visitors: Create a Site With Customers in Mind
For this week’s edition of Monday Morning Coffee, let’s visit one of the most fun and unique eating spots in the city of St. Joseph. Located at 2209 North Belt Highway, Sakura Japanese Cuisine and Sushi offers its customers an authentic, exciting, and memorable eating experience. If you’ve never heard of Japanese hibachi, then you’re […]
Read More… from Monday Morning Coffee With Sakura Japanese Cuisine and Sushi
Despite the ever-changing landscape of social media platforms, as well as trends and tactics for distributing content, Facebook marketing continues to be a powerful tool for businesses of all sizes. With nearly three billion monthly active users, it’s fertile ground for engaging with audiences of multiple demographics. But what sets Facebook apart from other social […]
Read More… from Stats You Need to Know About Facebook Marketing
The contestants and the judges on The Great British Baking Show make it look so easy. Pipe some macarons, they say. Add a chocolate collar to that cake. And make sure you’re combining some wacky flavors nobody has ever put together before, but guess what? They’re amazing. Watching too many hours of baking shows can […]
Read More… from Mix It Up: You May Not Be the Paul Hollywood of Marketing, After All