Marketing Musings
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When it’s time to gather headshots for your “About Us” page on your website, or when you need updated photos of each of your products, you might be tempted to forego professional photography. Whether it’s your staff member with the newest smartphone or a friend who happens to have a nice camera, there are always […]
Read More… from Why Your Brand Needs Professional Photography
A few years ago you often heard the phrase “content is king” among marketing experts. The phrase became cliche but the sentiment behind it is still 100% relevant. Without a keen eye for developing website content that is relevant to your target audience, your website will miss the mark. There are many good reasons to […]
Read More… from When Was the Last Time You Updated Your Website Content?
This Valentine’s Day, your Monday Morning Coffee is all about getting you started on a sweet surprise for your loved one. Whether you’re ready to finally reveal your secret feelings for someone special or you love to show a good friend how much they’re appreciated, there are plenty of local shops with gifts and treats. […]
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Is yours one of the 63% of B2B companies that lacks a documented content strategy? If so, now is the time to act. When your B2B marketing strategy is well crafted, you stand to make a lasting impression on your customers. There is a common denominator among successful companies with B2B marketing – they focus […]
Read More… from The Power of B2B Marketing: Create a Strategy That Solves Problems
Imagine your marketing strategy as an intricate puzzle. The finished image is going to be amazing: it’s the vision you have of a thriving business, known and trusted among your customers and respected in your industry. There’s just one thing: you’ve got a glaring hole in that image because you are missing a piece. It’s […]
Read More… from Is the Missing Piece of Your Puzzle Content Marketing?
If you can think of nothing better than curling up with a good book and a hot cup of coffee on a cold winter morning in February, this Monday Morning Coffee is for you! February is National Library Lover’s Month, celebrating the commitment of entire buildings to books, learning, community gatherings and more. It also […]
Read More… from Monday Morning Coffee and National Library Lover’s Month
Has your small business marketing approach failed to improve your search engine rankings or drive traffic to your website? Poorly performing strategies can lead to feelings of wasted resources and put you at a disadvantage in regard to your competitors. While there is no secret formula to success, there are best practices you can follow […]
Read More… from Gaining Traction With Your Small Business Marketing
From Baby Boomers to Generation Z, each generation has characteristics that help define who they are, and this is vital when attempting to create content for them at the consumer level. If generational marketing hasn’t been part of your strategy before, now is the time to consider segmenting your audiences by generation for maximum effect. […]
Read More… from Utilizing Generational Marketing for Maximum Effect
If variety is the spice of life, you might say that a job at Finite Engineering promises a perfectly seasoned career. That’s because when you ask the engineers and designers why they appreciate being a part of the team, they say it’s the unique nature of every assignment and every project. The variety comes from […]
Read More… from Monday Morning Coffee With Finite Engineering
If there is one component that is foundational for attracting and keeping customers, it’s trust. So much of what B2B marketing tries to achieve is that sense of trust, providing customers the assurance they need to invest in your brand. Successful marketers know that the way to achieve this is to educate and make an […]