Marketing Musings
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From Baby Boomers to Generation Z, each generation has characteristics that help define who they are, and this is vital when attempting to create content for them at the consumer level. If generational marketing hasn’t been part of your strategy before, now is the time to consider segmenting your audiences by generation for maximum effect. […]
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If variety is the spice of life, you might say that a job at Finite Engineering promises a perfectly seasoned career. That’s because when you ask the engineers and designers why they appreciate being a part of the team, they say it’s the unique nature of every assignment and every project. The variety comes from […]
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If there is one component that is foundational for attracting and keeping customers, it’s trust. So much of what B2B marketing tries to achieve is that sense of trust, providing customers the assurance they need to invest in your brand. Successful marketers know that the way to achieve this is to educate and make an […]
The user experience is crucial today, as company websites serve as the foundation for engagement between the brand and the customer. Anything less than a smooth experience can spoil a potentially long relationship. Effective website design provides security assurances, a streamlined experience, optimized SEO, scalability and much more. While there are best practices that all […]
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New restaurants are always exciting, and at SJC Marketing…well, we like our food. Join us for this week’s edition of Monday Morning Coffee at a new, local, family-owned Burmese restaurant here in St. Joseph, Missouri. With their introduction of a unique ambiance and menu, Chin Paradise attempts to corner the market on Burmese food in […]
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Consumers trust what other people have to say about a product or service – more so than what someone from the company says. BigCommerce, a company that offers an open SaaS solution for helping businesses grow their online presence, found in its research that 72% of consumers believe reading positive reviews about a company establishes […]
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Video made up 82% of all Internet traffic in 2022 and the percentage is expected to be higher as the numbers come in from 2023. Consumers are hungry for information and video is the most efficient way of obtaining it. It’s no wonder that video marketing is part of successful marketing strategies but are you […]
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Who doesn’t love delicious baked goods? The smell of butter, icing, sugar, and love lingering in the air: these scents may soon remind you of a small, local bakery right here in downtown St. Joseph, Missouri. For this week’s edition of Monday Morning Coffee, we’ll be highlighting one of the best little bakeries around…3 Wishes […]
Consumers spend so much time online today that it can be difficult to track how your digital marketing efforts can reach them. Tracking consumer behaviors is an integral part of developing meaningful content, but to do it correctly, many variables need to be considered. For example, where do consumers go to educate themselves on products […]
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When you need to cultivate more engagement between your target audience and your brand, content marketing is your answer. Bringing quality content into the mix, whether it’s through your social media channels, blogs on your website or webinars and newsletters will help you foster more impactful relationships. Too many companies lack visibility into what they […]