Marketing Musings
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The use of video marketing is proving to be useful in increasing engagement with consumers across all industries. Your audience is drawn in through captivating visuals that educate, inform and even entertain. From a marketing perspective, video is key because of what it does for retention rates, which can translate to higher sales. Video enhances […]
Read More… from Video Marketing is King: Make an Emotional Connection With Your Audience
Did you know that, according to the U.S. Chamber of Commerce, there are more than 33 million small businesses in the United States? That means there are many choices in our community to support a small business as you get ready for Mother’s Day and Father’s Day. If you’re a little overwhelmed at the thought […]
If you’re looking to enhance your brand’s visibility, consider LinkedIn for businesses. LinkedIn works well as a tool that puts your organization in front of a professional audience that can help you achieve several goals. Often looked at as a key platform for B2B marketing, LinkedIn shouldn’t be overlooked as a part of your B2C […]
Read More… from LinkedIn for Businesses: Utilizing a Powerful Platform for Improved Engagement.
Achieving brand awareness requires you to lay the foundation for a brand identity recognizable to your target audience. The result will be improved customer loyalty and a boost in sales. When you prioritize brand awareness, you’re smoothing the way for potential customers to understand your values and build trust in your brand. Your brand is […]
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We all love to try new restaurants, and you can find a variety of Mexican, Italian, BBQ, Chinese, and more in St. Joseph. But you may not have realized that St. Joseph now has a destination for authentic Indian food! In this week’s edition of Monday Morning Coffee, you’ll find our best argument to consider […]
Read More… from Monday Morning Coffee at Clay Oven Indian Cuisine
The digital landscape is awash with content, which can overwhelm consumers from all angles. Only the most focused content will find its way to its intended audience. Constantly monitoring your search engine optimization (SEO) strategy is the best way to be sure you’re on track. Unlike ads, that are built around the premise that you’ll […]
Read More… from SEO Strategies Achieve More Than Higher Rankings
When you are trying to engage potential customers through content marketing, it pays to know where they go online for information. Facebook is the most-visited social media site, which makes it a prime candidate for your content. But will Facebook marketing tactics work with your target audience? Facebook has more than 3 billion active users […]
When you need something unique for your home décor or a thoughtful gift for a friend, make a stop at Juniper Lane. This boutique shop, located at 1113 Frederick Lane, is owned by Jamie Donaldson and Ashley Hess and offers guests something new every time they visit. Not only is the inventory constantly updated, but […]
While web design trends come and go, the majority of people want a browsing experience that is easy to navigate. There is a lot of room for creativity, but your web design should provide clear information and a pleasant encounter with your brand. So what should you make sure to focus on in your web […]
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Are you like the many business leaders who have yet to incorporate video fully into your digital marketing strategy? Despite the success others are experiencing with video marketing, maybe your lack of time has you feeling a bit behind the curve on this key platform. It might seem daunting or challenging, but using video adds […]
Read More… from Reap the Rewards Offered With Video as a Part of Your Digital Marketing Strategy