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You may have noticed that you’re hearing about search engine optimization (SEO) more than ever. If you had been hoping that this complex set of algorithms would fade out and you would never need to know too much about SEO, you’re going to be disappointed. When you consider the growing availability of AI tools and […]
There are a few things in this life that undoubtedly signal that fall has arrived. Football, hayrides, pumpkin patches, apple cider, colorful trees, Halloween decorations, apple picking, corn mazes…the list goes on and on. What if we told you there was a local place in St. Joseph where you could enjoy a host of autumn […]
Read More… from Monday Morning Coffee With Schweizer Orchards
As Halloween is quickly approaching, the gremlins in the SJC Marketing office have been chattering about relevant pop culture references as potential Halloween costumes. Before the 2024 Olympic Games even ended, we knew Australian breakdancer Ray Gun would be a popular choice on October 31. Two SJC marketers have already proudly proclaimed her as their […]
When the return on investment in your Facebook ads begins to take a downward trend, it may be an indication that you’re failing to connect with your audiences. All good campaigns emphasize the structure of the campaign, analyze the various bidding strategies and look deep into the different targeting options, but when all the focus […]
Read More… from The Advantage of Creating an Emotional Impact With Your Facebook Ads
You refuse to buy anything pumpkin spice-flavored. You pretend not to hear the marching band, wear shorts and flip flops as the temperature plummets and keep humming “Cruel Summer,” even as the leaves fall around your feet. You can deny it all you want, but 2025 is just around the corner. And instead of waiting […]
Read More… from 2025, This Marketing Strategy Is Coming For You
October is National Women’s Small Business Month, and as a small business owned by a woman, SJC Marketing wanted to share some thoughts about it with you. Did you know: One of the earliest successful women’s small businesses dates to the Revolution. Mary Katherine Goddard was a publisher, editing, managing and printing The Maryland Journal […]
Read More… from National Women’s Small Business Month With Monday Morning Coffee
There is a portion of your brain, the olfactory bulb, that “lights up” when you encounter specific scents. It could be the smell of your long-lost grandmother’s favorite perfume or a musky scent that brings you back to your childhood basement, but regardless of the aroma or odor, there is an emotional response that some […]
Read More… from Taking Marketing to New Extremes: Is a Scented Billboard a Wise Move?
For thousands of years, chocolate has been celebrated as a natural gift refined by human artistry. Its velvety richness has captivated the taste buds and satisfied the ever-persistent sweet tooth time and time again. Whether you enjoy a simple square of classic dark chocolate, a meticulously crafted confection or even a mug of hot cocoa, […]
Social media evolves with consumer demands. Companies building their social media marketing strategies around these demands create a platform for long-term customer satisfaction. The 2023 Sprout Social Index Report provides data for creating more consistent content for social media campaigns. Some interesting takeaways around consumer usage include the following: 68% of consumers use social to […]
Read More… from Social Media Marketing Ideas for Improved Engagement
Keeping a finger on the pulse of buyer expectations is key for your company as you develop your marketing strategy. A recent review of more than 500 B2B websites shows that too many are missing the heartbeat altogether, thus creating a less-than-optimal digital experience for potential buyers. Logik.io, a company that provides advanced software for […]
Read More… from Is it Time to Upgrade Your B2B Website for an Improved User Experience?