SJC BLOG


3 Digital Marketing Trends to Watch in 2019


Reach Target Market With Evolving Technology

Are you having a tough time keeping up with technology? Count yourself among the many who enjoy the evolution of technology, yet feel they’re continually being outpaced. For digital marketing, staying on pace with new developments is key to a successful marketing strategy.

Rather than feeling bogged down, take a look at our top digital marketing trends to follow in 2019 so you can reach your target market with ease.

Live Video

Reaching your target market on a more interpersonal level is critical in marketing today, and that’s why live video is a trend to follow in 2019.

Does your target market prefer Facebook Live, YouTube or Instagram Live? Pick the right channel and schedule some excellent live content.

Product demonstrations are a huge hit with consumers because they give them valuable information about products that can quickly get the consumer into the buy cycle. You can also be less formal and go live with a guided tour through your facility. It’s a great way to connect with your audience.

Chatty Kathybots

You want your target market to get fast and unfettered information about your company, products and services. Unless you’re staffing the phone lines 24 hours a day, you’re not going to give everyone what they need — unless you employ some technology that can be the go-between.

This is where chatbots come in to play. This technology is constantly improving and can answer questions with relative ease. For instance, the bot can tell a consumer when their package will be delivered, where your offices are located, your business hours and many other useful things your customer base needs to know.

While this technology can’t replace a human conversation, it can be very helpful for some Q&A that might seem mundane, but is important.

Voice Search

Alexa and Siri have introduced consumers to a new method of interacting with technology that consumers now find almost mandatory, which is why you need to embrace it for your brand.

2019 should be the year that your website is optimized for voice search. Think of any possible phrases your target market might ask of you and build them into your voice search technology.

The better you are at tackling this project, the higher your ranking will be in voice search.

At SJC Marketing, we’re keeping our ear to the ground, not just for trends to drop in 2019, but for any and all methods of connecting our clients to the people who need their products/services. See our work and realize the unlocked potential we can reveal in your brand.