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If your business is like the majority of companies today, social media marketing plays an integral role in your overall success—and Instagram remains one of the leading platforms in that space. As a result, Instagram marketing techniques are continuously evolving and being refined. One of the most talked-about comparisons right now is Reels vs. Stories. […]
Read More… from Reels or Stories? Where You Should Focus Your Instagram Marketing Strategy
Instagram is one of the original platforms centered around visual content, where photos were once the primary form of communication. As the social media landscape evolves, many other platforms have followed Instagram’s lead, especially with the rise of video-centric offerings. With the increasing demand for visual content, especially short-form video, B2B companies use visuals to […]
Read More… from B2B Marketing and Instagram: Finding the Value in a Traditionally B2C Platform
Instagram Reels has been around for five years, and in that time, it has become a powerful tool for marketers. For social media users, Reels stand out above other video formats. According to Google Trends, Instagram Reels are shared 24% more than other video formats. But what is the attraction? Here are a few things […]
Read More… from Are You Using Instagram Reels as a Part of Your Social Media Marketing?
Instagram provides a visually impactful platform for brands to get their business in front of a larger audience. And given the year-after-year rise in ad spend on this platform, it’s clear there are plenty of reasons to look into Instagram marketing today. Ad revenue grew to $50.58 billion last year, but does that mean your […]
Juggling different social media platforms to find what works best for your business can be challenging. But for those focused on conveying a message through imagery, Instagram marketing is key for your marketing strategy. Instagram has more than two billion monthly users, which is reason enough for some companies to invest there. And even if […]
Maybe you’ve been engaged in Instagram marketing for a while now. You may even have been one of the first companies to catch on to how big of a deal Instagram would be for connecting with audiences. But have you ever really gotten a good grip on what your posting frequency should be? For a […]
Read More… from Have You Considered Posting Frequency When it Comes to Instagram Marketing?
Instagram is the 8th most viewed website in the world with 4.25 billion visits per month. It’s also Gen Z’s favorite social platform and more than 20% of them use Instagram Reels on a weekly basis. And while TikTok is on the top of just about every marketer’s list, Instagram Reels can’t be discounted, as […]
You might call it the TikTok effect. The site’s fun, engaging and authentic content, as well as its overwhelming popularity, is shaping how brands produce video content. Short format is dominating visual content conversations and should be having an impact on your Instagram marketing strategy. Overall, the way Instagram is being used is changing, with […]
Read More… from Why You Should Include Reels in Your Instagram Marketing Strategy
With more than 2 billion active monthly users, Instagram is a great resource for distributing content to users that could be your customers. More and more brands in both B2B and B2C are experimenting with Instagram marketing and finding success by building a strong community. To build a community you need to start by researching […]
Read More… from Instagram Marketing Tips for Connecting With Your Audience
Each social media platform has its unique qualities but they’re all competing for your attention. Instagram, long known as the premier channel for sharing photos, announced last year that it was making a move toward video sharing. That means it’s lining up to compete with TikTok and any other platform that utilizes videos. We all […]
Read More… from Let’s Talk About Your Social Media Marketing and Instagram Reels