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While your company probably knows you should be engaging in social media marketing, you may struggle to identify goals and then determine how, or if, social media is contributing to any success. Do likes or other vanity metrics have any value, or should marketers be focused on another measure of impact? It’s important for you […]
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It doesn’t matter what size your business is; you are always faced with a challenge of tailoring your marketing spending to your budget. For small businesses, the best impact for your dollars may come from social media marketing. Here are five reasons why social media marketing for small businesses is a good fit: Your Audience […]
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Polls are almost irresistible. Sometimes you feel compelled to click on an option just to see the results and find out what everyone else is thinking. Thankfully, LinkedIn for businesses makes it easy to set up a poll with up to four options and run it for your preferred length of time. In this blog, […]
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What are your primary goals in your social media marketing outreach, and are you hitting those goals? If your return on investment (money, time and energy) isn’t what you’d hoped for, have you identified your biggest challenges? Most companies are focused on increasing awareness of their brand, and that’s something almost 70% responded in a […]
Read More… from Make an Impact With Your Social Media Marketing
Are you engaging in social media marketing, but wondering if it is really working? How do you know whether it’s worth your time to keep posting and sharing? Your goal was to build a following through social media. Is your strategy helping you meet those goals? Let’s talk about how to build a following through […]
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We are all trying to figure out what our marketing strategies should like in these uncertain times. Staying proactive on the marketing front is key, but the tools you use may need to change as things around us are changing. Facebook ads are trending as a way to connect with consumers who are staying incredibly […]
Read More… from Marketing With Facebook Ads During These Changing Times
Social media makes perfect sense for B2C marketing, because it’s consumers who are spending their time there, connecting with friends and whiling away the hours between work and sleep. Well, it shouldn’t come as a surprise to you that many of those consumers are also members of your target market, the very people that your […]
Read More… from Social Media: The Surprisingly Simple Answer for B2B Marketing
You love a good text peppered with emojis, and there are certain ones that you almost can’t communicate without (eye-rolling emoji, anyone?). If your social media marketing could use a little more personality, inserting a few emojis can give your messaging some emphasis. Just be careful. Those little yellow faces have the power to make […]
Your social media marketing goals are downright lofty compared to when you started. Rather than simply asking everyone you know to like your page, you’re chasing after some serious objectives. You want improved engagement, more website traffic and relevant content to encourage sharing. Does that mean that Facebook likes are left to the newbies, the […]
In Richard Dawkins’ 1976 book, The Selfish Gene, he coined a term for how cultural information spreads – “meme.” And while memes today have taken on a new form, it has become a tool for delivering a message. For social media marketing professionals, memes are a go-to mechanism for conveying information in a concise, quick […]
Read More… from Why Use Memes in Your Social Media Marketing?