Marketing Musings
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Marketing trends move fast, so if you’re beginning to look ahead to 2024 (which you should be), it’s a good idea to review your current marketing strategy and how it compares to behaviors in the market. Let’s take a look. TikTok Continues to Grow: The popularity of TikTok probably hasn’t escaped your notice. Even if […]
Read More… from Your 2024 Marketing Strategy: Social Media Trends
Let’s talk about some of the classic perfect pairings of our time: Peanut Butter and Jelly: You’ve got to start with the best. The crunchy, salty taste of peanuts is perfectly complemented by the sweet grape flavor and texture of jelly. Each ingredient brings equal value to the sandwich, and ask anyone how they make […]
The time to begin planning your 2024 marketing strategy is now, and while next year may still seem far in the distance, you’re really just a few bites of turkey and a couple of candy canes from looking January dead in the eye. So, with that in mind, here are some trends you’ll want to […]
Read More… from Your 2024 Marketing Strategy: Bigger and Bolder
Getting the word out about your brand fosters business growth, but small business marketing efforts often produce lackluster results because they fail to develop an intentional strategy. Whether it’s not being consistent or neglecting to develop a strategic marketing plan, there are many reasons why small business marketing falls flat, including the following: Failure to […]
Read More… from Is it Time to Rethink Your Small Business Marketing Strategy?
Here’s a little brain challenge: try to think of something better than pizza. When it’s baked properly with good ingredients, it’s a delicious blend of tart sauce and savory cheese, crispy-soft crust and loaded with your favorite toppings (pepperoni and banana peppers, please!). But pizza is so much more. It’s an inexpensive way to feed […]
Understanding your target audience means knowing their pain points, their wants and their needs. This is an integral part of creating effective messages that impact consumers and help them bond with your brand. If your content seems to be generating little-to-no engagement, it could be time to evaluate what you really know about your target […]
The frenzied buzz around Taylor Swift’s Eras Tour is drawing comparisons to the kind of concert excitement not seen since the 1980s heyday of Michael Jackson and Madonna. Billy Joel, who’s been known to bring in a bit of a crowd himself, called it akin to Beatlemania. The Eras Tour is just what it sounds […]
Read More… from An Eras Tour of Our Own: The Eras of Marketing
As a business owner, you probably have a love of storytelling. And your favorite story? Yours, of course. But once you’ve shared your origin story, you may be at a loss as to where you should go next. If you’re ready to mix it up, try one of these ideas: Unveil a Mystery: When it’s […]
Read More… from Tell it Again: Three Fun Ideas for Storytelling in Your Marketing Strategy
Barbie and her boyfriend Ken are officially in their 60s, but in Hollywood’s new movie about the couple, they remain in their youthful prime. Headlines in pop culture channels have featured tidbits about the movie for months, offering marketing strategy tips for your brand. Partnering with Influencers Margot Robbie and Ryan Gosling are Hollywood A-listers, […]
Read More… from Marketing Strategy Lessons Learned From the Barbie Movie
If you have ever spent ten minutes shopping for an LED lamp you know that from that moment, you will be shown every LED lamp known to man in your social feeds and ad banners for the rest of eternity. You decided against the lamp, but never mind: you have demonstrated the least possible level […]
Read More… from Step Into Their Shoes: Building Empathy into Your Marketing Strategy