Marketing Musings
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If the first rollout of QR (quick response) codes was less than promising, the latest iteration of the matrix barcode technology invented in 1994 is proving to be a marketing trend that will likely turn into a best practice. If you’ve visited a restaurant lately, you’ve likely been met with a QR code option at […]
Read More… from Are QR Codes a Part of Your Marketing Strategy?
Many companies get into Facebook marketing with a “try-it-and-see” approach. You post a few things, see what sticks and have some fun trying it out. But you don’t want to stay in that mode. In order to connect with audiences and achieve a positive return on investment, you need strategic techniques that reliably deliver growth. […]
Read More… from Stats You Need to Know for Effective Facebook Marketing
Your website loads a little slowly, the last coupon mailers you sent didn’t generate the calls it did five years ago and you aren’t sure whether you should be excited about how many likes your business has on Facebook. You would love to do everything yourself, but you’re beginning to suspect that it’s time to […]
A lot has changed in marketing in recent years. There’s been an even bigger shift to digital formats, and people no longer want to see ads as much as they want to experience your brand and build a trusted relationship. Keeping up with these changes is just one good reason why you may want to […]
Read More… from Is Now the Time to Outsource Your Marketing?
Building trust is an important part of any B2B marketing strategy in a business environment where people are looking for authenticity and expertise in the brands they choose. You may be overlooking a great resource for establishing that trust. Your reviews can be mined for insights and also fashioned into testimonials to share. A testimonial […]
Read More… from The Value of Testimonials for Your B2B Marketing
Just hearing the soundtrack of “Lean on Me,” probably takes you to another place. Maybe you swayed to it in a crowded gym as a teenager or dedicated it on the radio to your best friend. And maybe you hear it in every movie from that era in your head because really wasn’t it? (Not […]
You never saw it until your guests had already arrived. Despite trying to get things in order to have company, you missed the giant cobweb that came loose from the corner of your ceiling and is about to descend onto the head of one of your visitors. A single cobweb isn’t likely to tank your […]
Read More… from Is It Time to Do Some Spring Cleaning on Your Marketing Strategy?
The cocoon is a safe place, with everything necessary for survival tucked neatly inside. But nobody ever waxes poetic about the beauty of cocoons. It’s the butterfly that is the metaphor for beauty, for potential, for growth. Is your marketing strategy stuck in the cocoon stage? Are you always thinking about someday, but never taking […]
Read More… from Break Out of Your Cocoon: Marketing Strategies for Growth
You’re proud of what your company does, the products/services you provide, which meets the needs of your target audience, but does your marketing content reflect that? There is a chance that the efforts you put toward marketing could be costing you time and money. When you outsource your marketing, you can avoid that issue while […]
Read More… from What Are the Advantages to Outsourcing Your Marketing?
Building an effective customer acquisition strategy is a complex task, but even though there is artistry to this process, there are also proven best practices you should use when you’re developing content and a plan for your outreach. You have many options in your approach to utilizing social media platforms in your customer acquisition strategy […]
Read More… from A Customer Acquisition Strategy That Engages More Consumers