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Nestled in the heart of St. Joseph, Missouri, lies a quaint little bake shop that honors a beloved previous owner’s legacy and upholds the integrity of delicious breakfast offerings. Sweet Emotions Bake Shop, previously known as Sweet Emotions Donuts, reopened its doors in September of 2023 with new owners, a new menu and a top-to-bottom […]
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Consumer behaviors are constantly evolving, which means catering to their ever-changing preferences is vital in maintaining or improving your content marketing. Keeping up with consumers’ wants and needs is a worthwhile task. Feeding your target audience useful, entertaining and educational material is how you keep them engaged and returning to your brand for business. Trends […]
Read More… from How to Stay Connected With Content Marketing in 2024
Imagine how different life would be if Ruth Wakefield had not dropped a chopped bar of semisweet chocolate into her famous butter cookies at the Toll House Inn to make up for being out of the recipe’s called-for nuts. No chocolate chip cookie dough ice cream. No Cookie Crisp cereal. No Famous Amos or Chips […]
Read More… from Mix It Up: Why Your Marketing Might Need a Little Something New for Sweet Success
It’s Monday morning, and while we try to soften the arrival of the work week with a cup of joe and a fun topic, it’s going to be hard to head off the impact of a Monday that’s also April Fool’s Day. There’s a good chance you’re about to get it. As you hide at […]
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Consumers today are selective about where they spend their money, but one thing is for certain – when they can easily see a brand’s identity and it speaks to them, they have a higher chance of becoming loyal to your brand. Focusing on brand consistency in your marketing is key to building your connection with […]
Reports are emerging that TikTok, a rising social media star, has “lost its sheen.” According to a recent report, the site has seen a “significant decline in brand engagement.” Does this mean your upcoming TikTok marketing strategy needs to be abandoned? Not necessarily. It does mean you need to evaluate if TikTok is helping you […]
Read More… from Should TikTok Marketing Still Be a Part of Your Strategy?
You’ve probably read a few classics by Dr. Seuss. Because of Dr. Seuss, you may always associate the letter “Y” with Young Yolanda Yorgenson standing on a yak’s back. Yelling, of course. Or you might often wonder exactly how ham becomes both green and edible. Blech. Behind all the tongue-tying, rhyming nonsense words, a lot […]
There is a time and a place for long-form video, but consumers today are more into short-form video, as creators report seeing 2.5 times the engagement with their shorter videos. Being concise – 15 seconds to be exact – is taking video marketing strategies into new territory. Research shows that 85% of viewers prefer a […]
Read More… from Video Marketing Is Focused on Short-Form Video in 2024
Instagram provides a visually impactful platform for brands to get their business in front of a larger audience. And given the year-after-year rise in ad spend on this platform, it’s clear there are plenty of reasons to look into Instagram marketing today. Ad revenue grew to $50.58 billion last year, but does that mean your […]
For this week’s edition of Monday Morning Coffee, don’t forget to bring your sombrero, because we’re taking you south of the border. Located at 815 S Belt Highway, Los Compadres Mexican Restaurant Bar offers some of the best Mexican food in the city of St. Joseph. So, forget your spring break trip to Mexico and […]
Read More… from Monday Morning Coffee With Los Compadres Mexican Restaurant Bar