Marketing Musings
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Video consumption is on the rise. Audiences of all types are flocking to video over other types of content, mostly because it’s engaging and easily digested. People also absorb more information through video compared to text only. Companies that follow through with high-quality video and feature content that is uniquely valuable to their target audience […]
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There’s always something special about food trucks. Maybe it’s the fact that a small team is working to make an entrepreneurial dream come true. Maybe it’s the unpredictability of its location, leaving you feeling a bit lucky whenever you find yourself near one. Or maybe it’s just the fantastic food. Mido’s Halal Mediterranean Grill is […]
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We hope you’re partying like it’s 1776 today! Pile on the pork steaks, grab some good potato salad and top it off with an ice cream cone while you enjoy the fireworks. We never get tired of celebrating what makes America great–liberty! Enjoy your day with your family and we’ll all get back to work […]
You put in a lot of long days. You knew that was what it was going to take to get your business started, and it’s been totally worth it. But the long nights? You know, besides the ones where you’re burning through Red Bull at your laptop. The sleepless ones where you are tossing and […]
Read More… from Why Strategic Business Owners Turn to Outsourcing
Once upon a time, there was a company (yours) that loved creating blogs, posting on social media and cranking out email campaigns. It was fun, it was exciting…well, at first, and it was what their marketing specialist told them (you!) to do. But before long, as in all good stories, a villain came along. It […]
In today’s competitive atmosphere where consumers are bombarded with content from every angle, achieving a high level of brand awareness has never been more difficult, but it remains a critical necessity for any business striving to stand out. Major brands like Coke, Apple and Google evoke distinct images, as these brands have embedded colors or […]
LinkedIn and Facebook are two of the most used social media platforms for B2B marketing, and while TikTok may not be considered a likely B2B space, companies are using the site to great effect. More B2B businesses are jumping on TikTok and producing content for the large and engaged audience there. The reason is that […]
Read More… from TikTok Is a Viable Platform for B2B Marketing
For this week’s edition of Monday Morning Coffee, let’s talk about one of our locally owned, garden-product locations in St. Joseph. Moffet Nursery and Garden Shop offers a large variety of beautiful flowers, trees, shrubs, decorations and more. With many different kinds of plants and other garden products to choose from, Moffet Nursery offers flower […]
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While marketers continue to attempt to gain ground with consumers in an organic fashion, pay-per-click (PPC) advertising can be a vital part of your overall strategy. PPC ads are considered one of the most effective advertising methods to help you reach a larger customer base. Fast and Cost-Effective Do PPC ads cost money? Yes, but […]
It is estimated that a new website is launched every three seconds. And with more than a billion websites currently live, there is intense competition to get yours recognized by potential customers. Website design for businesses is key because a potential customer will begin forming an opinion about your site in roughly 0.05 seconds. Say […]
Read More… from Why Website Design Is Crucial for Your Business