Marketing Musings
What We Write
Whether you’re a chess enthusiast or the entirety of your knowledge comes from a casual viewing of Netflix’s The Queen’s Gambit, you won’t struggle to see the connection between marketing and chess. The most obvious connection, of course, is that they are both strategic in nature. If you prefer to dwell in the world of […]
Read More… from Enjoy Your Monday Morning Coffee While We Talk About Marketing and Chess
Search engine optimization (SEO) is a nearly 30-year-old process. It has evolved from a strategy that relied on keyword stuffing to a highly formalized process that values quality content over all else. Companies of all sizes invest time, energy and funds in SEO. When a company focuses on SEO in their content creation, it is […]
Amassing more consumer engagement is akin to investments: there are short-term and long-term methods to reaching your goal. And like a diversified portfolio, marketers using the short-term pay-per-click (PPC) as well as the long-term search engine optimization (SEO) method together can achieve higher gains. PPC ads are a quicker solution in regards to engagement; they’re […]
Read More… from SEO and PPC Work Together to Generate Revenue
For all of you who don’t own a pair of fine leather boots, this one is for you. In the birthplace of The Pony Express, it’s only appropriate that a Wild-West-themed boot and apparel store make this town its home. That’s right, St Joe Boot Co. is the premier Western outfitter, offering you the products […]
Video seems to be getting all the attention lately as content creators seek the best methods for increasing engagement and improving brand loyalty. And while that attention is well warranted, don’t lose sight of the benefits of blogging. Consumers are always going to be transfixed on memes and quick, easy-to-absorb content that lasts a few […]
Social media trends are constantly evolving. User preferences come and go, but it’s important to pay attention and adapt by using the latest social media marketing tools and distributing content in the places where your audience is spending time. A recent survey by Sprout Social of more than 500 social media marketing experts shows they’re […]
A monumental change in someone’s life is often grounded in the simplest gestures. A friendly face, someone to share a laugh with and a person to listen can have such a large impact on a life. At Big Brothers Big Sisters of St. Joseph this principle becomes a mission. Committed to igniting change in the […]
Read More… from Monday Morning Coffee With Big Brothers Big Sisters of St. Joseph
Oh, Google. How you love to mess with marketers. Just when everyone gets the hang of your algorithm, placing keywords with confidence, BAM! You throw in some changes and everyone is forced to rethink their digital marketing strategy. So, it’s possible that few people were surprised when Google announced that the plans to phase out […]
Read More… from So, the Cookie Isn’t Crumbling? Your Digital Marketing Update
DIY is great for a lot of things: home repairs or even renovations. But there are other areas where DIY isn’t such a great idea, like orthodontics. In some situations, the problem isn’t just that you don’t know a skill; it’s that you don’t even know what you don’t know. And that’s often true in […]
Pizza is one of the most popular foods consumed in the entire country. In 2023, Americans consumed approximately 3 billion pizzas, the equivalent of 100 acres worth each day! Somewhere across history, the century-old recipe for authentic pizza has given way to fast-food imitations that pale in comparison. So, this week we are visiting a […]
Read More… from Monday Morning Coffee With Il Lazzarone Neapolitan Pizzeria