Barbie and her boyfriend Ken are officially in their 60s, but in Hollywood’s new movie about the couple, they remain in their youthful prime. Headlines in pop culture channels have featured tidbits about the movie for months, offering marketing strategy tips for your brand.
Partnering with Influencers
Margot Robbie and Ryan Gosling are Hollywood A-listers, which has been one of the main reasons why the movie has gotten so much attention, but it’s a reminder that brands, even those with modest budgets, should seek out influential partners to help their campaign.
For example, every industry has thought leaders with impressive numbers of followers on social media. Can you entice one from your industry to provide a guest blog or partner with you on content for an upcoming post?
The trend for making influencers part of the marketing strategy is steadily growing. According to a study from Influencer Marketing Hub, the budget for influencer marketing is expected to swell to $21.1 billion this year. You don’t necessarily have to contribute to that sum, as some influencers are happy to help, enjoying the extra attention they get free of charge, but if your budget allows, even a small investment can offer big returns.
Consistent Branding
Pink is all the rage with Barbie. The color is seen on the Barbie Corvette, the Malibu dream house and has been prevalent in all the marketing content. Moviegoers are even dressing in Barbie pink. Articles on the topic proclaim that “Mattel is reclaiming pink.” This serves as a reminder of the importance of brand consistency in your content. Are you including your logos, graphics and colors in all of your marketing?
You want your company culture to shine in everything you put out there, and this includes being consistent with the design of your content, whether it’s a social media post, a newsletter or anything in between.
Audience Segmentation
Mattel products are aimed at users aged 15 and under, but the movie panders to the interests of adults. Due to the popularity of the Barbie dolls, the products are engrained in the minds of adults who had some connection to them as youths. The marketing strategy was a thoughtful ploy that engaged a new audience that might not have thought about Barbie in decades.
The message for your marketing strategy is clear: reaching out to a new audience requires a knowledge of their interests and pain points while directing the theme of the content to speak directly to those wants and needs.
At SJC Marketing, we’re laser-focused on bringing top-quality marketing strategy ideas to our clients while also creating content that speaks to their target audience. Contact us and let’s talk about how we can get more eyes on your brand.