SJC BLOG

Finding Your Niche and Reaching Your Target Audience

According to marketing expert Seth Godin, “Everyone is not your customer.” Depending on your product or service, it may feel like it’s for anyone. And in a perfect world,...

Even Sir Phin Drinks Monday Morning Coffee

A couple weeks ago, Team SJC welcomed their newest and quietest-to-date team member. He’s a red beta fish and his name is Sir Phin. How did we choose such...

Lil’ Susie’s Round Up: The Power of the Pin

New Updates to Pinterest You Need to Know About People are using Pinterest as a search tool to find relative content and your brand can benefit! Did you know…...

Using Live Video to Boost Social Media Marketing

Give Your Target Audience a Behind-the-Scenes Look at Your Company Social media marketing remains a powerful way to reach out to your target audience, and new tools and strategies...

Optimize Your Website Design for Mobile Traffic

Moving From Mobile-Friendly to Mobile-First If you’re like a lot of people, it’s hard to wrap your head around the fast and widespread prominence of smartphones for Internet use....

Email Marketing Best Practices Start With Your Email List

Raising Positive Brand Awareness Through Email Communications If you’re a company just starting out, it may seem important to get a boost in your initial marketing objectives by purchasing...

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