SJC BLOG

How Does Your B2B Content Marketing Stack Up?

Interested to see how your B2B content marketing efforts compare to other companies? The Content Marketing Institute’s 2020 B2B Benchmarks, Budgets and Trends report sponsored by Sitecore offers insights...

How Often Should You Revise and Refine Your Marketing Strategy?

A marketing strategy written 10 years ago would probably give you a bit of a laugh if you read it today. Launched before social media was fully embraced as...

Monday Morning Coffee With Shirtabulous

When your Girl Scouts troop wants a uniform look, but without the uniform; when your daughter wants a memorable birthday party with nine of her closest friends; when you...

Don’t Fall Victim to Poor B2B Website Design

You know a guy. He’s somehow related to a business partner, and you’ve heard he builds websites on the side. You’ve noticed that your business partner’s site looks pretty...

How to Not Succeed With Your Marketing Strategy

You’re sitting down to play a game of Battleship with your precocious nine-year-old niece. You know it’s going to be brutal on her if you win (and besides, your...

Savor Your Monday Morning Coffee and Let’s Talk About 2020

Since the inception of SJC Marketing in 2005, strategy has been the cornerstone of our values. We firmly believe that deploying a strategy and measuring results is the key...