It’s no secret that home sales are heavily dependent on high-quality visual marketing. Buyers are looking extensively online, using images, maps and descriptions to weed out properties that don’t meet their needs. More recently, real estate drone photography is giving even more insight into a property’s features.
Using real estate drone photography is the next natural step in a visual industry where promises of elements like curb appeal, natural light and spacious rooms call for a unspoken, “show me!” Buyers don’t want to just read a list of features; they want to see them. Photography offers a glimpse into sparkling kitchens or a cozy den, but to get the full experience of the property, drone photography is the key to a faster sale.
In the past, the use of real estate drone photography would have one pricey option: hiring a helicopter. Today, drone photography is easily within reach, with a healthy return on investment. Here’s what savvy realtors know about using drone photography in their marketing:
- Having a drone doesn’t make anyone a photographer. Sure, anybody can own a drone and provide you with some shots of a property, but this is the same set of principles that applies to hiring a professional for the indoor shots. A professional will not only know how to take great shots, but also expertly edit for optimal presentation of the property.
- You can capture more of the surroundings of the property. Is there a creek behind the house, a park down the street or a wooded area across the street? Using drone photography can give the potential buyer a full view of the life they could enjoy in their new home.
- It’s becoming standard for larger, unusual properties. If a home sits on a few acres, includes a water feature or is unusual in nature, it’s becoming expected that drone photography is included in the online listing.
- There are times real estate drone photography isn’t a good fit. While many properties benefit from an aerial view, it works to the disadvantage of a few homes. If the houses are close together, close to railroad tracks or on a busy street, potential buyers may discount the property before experiencing its charm in person. A professional drone photographer can provide insight into which properties will benefit from aerial shots.
Are you looking for new opportunities to give your agency a competitive edge? Our team at SJC Marketing would love to talk about real estate drone photography and how it can help you meet your broader goals.