If there’s one platform that stands out in B2B, it’s LinkedIn. When decision-makers need to research a potential purchase, they turn to this platform. Is your LinkedIn marketing strategy fine-tuned and ready to make an impact?
Statista reports that 86% of B2B marketers use LinkedIn, confirming that the platform was the #1 choice. Furthermore, it is projected that 57% of marketers plan to increase their organic marketing output on LinkedIn.
Gaining Leads
One of the key outcomes of LinkedIn marketing is related to lead generation. Nearly 90% of marketers rely on LinkedIn for their lead generation, with the majority reporting that they’re gaining quality leads from their efforts. It is estimated that LinkedIn lead generation costs per lead are about 28% lower than Google AdWords.
Increasing Ad Spend
While many believe that spending on ads is a guaranteed way to boost conversions, this isn’t always the case with social media—except on LinkedIn. When companies advertise on this platform, marketers report seeing conversion rates up to twice as high compared to when they don’t invest in ads.
Inform Your Audience
Decision-makers have stressful jobs, as they need to account for every acquisition. To reduce that stress, they fully educate themselves before making a purchase. This is another area where LinkedIn shines, as the platform offers valuable tools to get the content out there.
LinkedIn marketing efforts range from promoting webinars, virtual panels and live Q&A events to publishing highly visible newsletters. Users showcase their company pages where they can feature product lines.
LinkedIn’s native tools also provide valuable assistance to marketing efforts, including advanced lead/search filters, account-based marketing and real-time insights into companies and the decision-makers within.
Outsource for Effect
LinkedIn marketing strategies can be difficult to establish, but when you partner with experts, you can focus on running your business and let the professionals handle your content. At SJC Marketing, we’re the LinkedIn marketing experts who will help you to stand out from your competitors. From developing a strategy to posting content and managing your analytics, we handle it all. Contact us and let’s go over a plan for your brand.