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It is important to evaluate all potential platforms when developing your social media marketing strategy. One of the main considerations should be where your target audience invests the most time and attention. While TikTok continues to grow in popularity, it still lags behind other established platforms. The key question to consider is whether short-form video […]
Read More… from Is There Value in TikTok as a Part of Your Social Media Marketing Strategy?
Facebook has long been a platform where businesses of all sizes showcase their brand value. With highly flexible ad spend options, Facebook Ads has become a staple in marketing strategies, accommodating budgets of all sizes. However, the advantage of Facebook Ads goes beyond affordability. Value isn’t simply about spending less—it’s about achieving meaningful results. What […]
Read More… from Facebook Ads: The Missing Piece in Your Marketing Plan?
In past years of social media marketing, heavy use of hashtags was often viewed as a strategy to increase visibility and, in many cases, it was effective. Today, however, algorithms have grown more sophisticated, and research indicates that hashtags now play a much smaller role in content discovery. Instead, factors such as relevance, quality and […]
Read More… from Do Hashtags Still Matter in Social Media Marketing?
While LinkedIn is often considered the go-to platform for B2B marketing, it’s worth taking a closer look at how campaigns are performing on X. Despite many changes, the platform continues to maintain a substantial and active user base. Companies are still investing in their presence on X, recognizing the opportunity to engage with a distinct […]
Maybe things are going fairly well with your social media marketing, but a question has been on your mind: should you be more deliberate about balancing organic and paid social media efforts? The answer, of course, is yes, always! Here’s your guide to when each one is most advantageous to your business: Organic Social Media […]
Read More… from Social Media Marketing: Organic or Paid Social?
Instagram is one of the original platforms centered around visual content, where photos were once the primary form of communication. As the social media landscape evolves, many other platforms have followed Instagram’s lead, especially with the rise of video-centric offerings. With the increasing demand for visual content, especially short-form video, B2B companies use visuals to […]
Read More… from B2B Marketing and Instagram: Finding the Value in a Traditionally B2C Platform
When your goal is to surpass the competition and establish your brand as one that deserves both the attention and loyalty of consumers, leveraging video marketing becomes an essential and highly effective strategy. It allows you to create a compelling narrative that resonates with your audience, building stronger connections and elevating your brand’s presence in […]
Read More… from Unlocking the Benefits of Video Marketing for Your Brand
You’ve dabbled. You’ve posted. You’ve even run a few polls, contests and a live Q&A. But have you developed a social media marketing strategy? If you’re shrugging, raising one eyebrow or looking up at the ceiling like the answers might be there, it’s probably safe to say that you haven’t put a whole lot of […]
Consumer tastes evolve over time, but one constant is their desire for meaningful content that entertains and educates. But which platforms will be the most meaningful for social media marketing efforts in 2025? Also, will the tone of the message need to change significantly from what it was in 2024? Stay tuned, we have the […]
Read More… from Social Media Marketing Tips for Better Engagement in 2025
Consumers love content of all forms, but videos are particularly effective at engaging them on a deeper level. Brands in all industries have noticed the ways consumers connect with video, which is why video marketing continues to gain momentum. Trends in video marketing are in constant flux, so it pays to stay in the know […]