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When your goal is to surpass the competition and establish your brand as one that deserves both the attention and loyalty of consumers, leveraging video marketing becomes an essential and highly effective strategy. It allows you to create a compelling narrative that resonates with your audience, building stronger connections and elevating your brand’s presence in […]
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You’ve dabbled. You’ve posted. You’ve even run a few polls, contests and a live Q&A. But have you developed a social media marketing strategy? If you’re shrugging, raising one eyebrow or looking up at the ceiling like the answers might be there, it’s probably safe to say that you haven’t put a whole lot of […]
Consumer tastes evolve over time, but one constant is their desire for meaningful content that entertains and educates. But which platforms will be the most meaningful for social media marketing efforts in 2025? Also, will the tone of the message need to change significantly from what it was in 2024? Stay tuned, we have the […]
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Consumers love content of all forms, but videos are particularly effective at engaging them on a deeper level. Brands in all industries have noticed the ways consumers connect with video, which is why video marketing continues to gain momentum. Trends in video marketing are in constant flux, so it pays to stay in the know […]
Social media trends are constantly evolving. User preferences come and go, but it’s important to pay attention and adapt by using the latest social media marketing tools and distributing content in the places where your audience is spending time. A recent survey by Sprout Social of more than 500 social media marketing experts shows they’re […]
If Facebook, Instagram and TikTok have been the party scene, LinkedIn has represented the buttoned-up conference room of social media. The other platforms are humor, political statements and personal sharing while LinkedIn has been industry, thought leadership and professionalism. And Meta and TikTok marketing have been B2C while LinkedIn marketing remained almost purely B2B. In […]
Read More… from 3 Reasons Why LinkedIn Marketing May Soon Be a Favorite of B2C Companies Like Yours
Humans have always been highly visual, but as technology caught up to the digital demands video requires, consumers have made it clear that their preference for absorbing content focuses largely on videos. It’s no surprise then that video marketing has captured the attention of companies small and large, but getting it right requires understanding your […]
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Taking a multi-channel approach to distributing content that engages your target audience is always a smart strategy, but for B2B engagement, LinkedIn marketing content needs to be a major focus in your multi-channel mix. According to a study by Oktopost, 80% of B2B social media leads come from efforts put into LinkedIn marketing strategies. If […]
Despite the ever-changing landscape of social media platforms, as well as trends and tactics for distributing content, Facebook marketing continues to be a powerful tool for businesses of all sizes. With nearly three billion monthly active users, it’s fertile ground for engaging with audiences of multiple demographics. But what sets Facebook apart from other social […]
Read More… from Stats You Need to Know About Facebook Marketing
Reports are emerging that TikTok, a rising social media star, has “lost its sheen.” According to a recent report, the site has seen a “significant decline in brand engagement.” Does this mean your upcoming TikTok marketing strategy needs to be abandoned? Not necessarily. It does mean you need to evaluate if TikTok is helping you […]
Read More… from Should TikTok Marketing Still Be a Part of Your Strategy?