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Google has announced that in 2022, they will no longer allow third-party cookies. What does that mean for your digital marketing strategy? Cookies, the little bits of tasty information that get stored on your computer every time you visit an ecommerce site, allow you to enjoy a personalized experience when you return to that site. […]
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If you’re the kind of person that gets sort of jazzed to pull out the vacuum attachments, if you get a little thrill as the W-2’s start appearing in your mailbox in January, if you can’t resist a little dance when it’s time to untangle Christmas lights or clean out your gutters, just wait until […]
You may already know the SEO basics that help you get higher ratings in Google search, but have you paid attention to your FAQ schems and how it affects you Google rank? Google is constantly evolving how it approaches SEO. In March, Google tightened its FAQ markup guidelines, which meant developers could no longer markup […]
Read More… from How Can You Improve SEO Results On Your FAQ Page?
If your Google Ads conversions are just a bit short of amazing, if your return on investment is far below your goal and if you’re noticing that it’s a weak spot in your marketing strategy, it may be due to one of these common missteps: Lack of Keyword Intent Depth: Google Ads is a little […]
Read More… from Common Mistakes Affecting Your Google Ads Conversions
If you’ve ever used pay-per-click (PPC) advertising, you know it is a form of marketing where you pay a fee any time a user clicks on your ad. It is meant to drive more traffic to your website. (You can learn more about PPC campaigns and other key marketing tools by signing up to receive […]
Read More… from How Website Design Can Have An Impact On Your PPC Campaigns