Marketing Musings

What We Write

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Unlocking the Value of Social Media Marketing for Your Brand

Understanding your target audience and ensuring they are well-informed about your brand, company culture, mission, and offerings is essential. Social media marketing is a powerful tool to accomplish these goals—and more. With every purchase, there is a journey behind it. Some of these journeys are incredibly brief, mostly when associated with impulse buys, while others […]

Social Media Marketing

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What Some of the Biggest Marketing Failures Can Teach Us

Marketing is difficult, even for some of the world’s biggest brands. You can use all the data and analysis, but ultimately, the people make the decisions. Your well-thought-out commercial flopped? Happens. What about your social media campaign? No traction. We get it. Some of the most reputable companies across the world have fallen victim to […]

Marketing Strategy

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Sabotage! Solving the Case of the Marketing Strategy Murderer

Was it a bad joke on live video? A promotion that failed to read the moment accurately? Or is it something more sinister…like a social media campaign that went wildly off track? Figuring out what killed your marketing mojo can be a challenge. When online orders tank, website traffic goes silent or leads fail to […]

Marketing Strategy

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Top Companies Use LinkedIn Marketing – Here’s Why

If there’s one platform that stands out in B2B, it’s LinkedIn. When decision-makers need to research a potential purchase, they turn to this platform. Is your LinkedIn marketing strategy fine-tuned and ready to make an impact? Statista reports that 86% of B2B marketers use LinkedIn, confirming that the platform was the #1 choice. Furthermore, it […]

Social Media Marketing

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A Marketing Strategy Puts Your Business on the Path to Growth

Competition is fierce in today’s business landscape, making it essential to develop a strong marketing strategy that sets your brand apart from the competition. A well-crafted marketing strategy provides a clear, focused path for your business, serving as a guideline that turns marketing goals into achievable results. Here are some of the key areas you […]

Marketing Strategy

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Check Out the Benefits You Gain from Effective Customer Engagement

Consumers expect brands to demonstrate their value in meaningful ways. It’s no longer enough to simply offer a product or service; businesses must actively engage their audience and build trust through authentic, value-driven interactions. To connect with an audience, brands must prioritize content that speaks directly to customer needs, incorporate interactive elements that foster meaningful […]

Marketing Strategy

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Why Outsourcing Your Marketing Is the Secret Sauce for Small Businesses

As a small business owner, you know how important it is for your brand to be in front of customers. Yet many small businesses fail to develop a formal marketing plan. This leads to inconsistent marketing that lacks clear goals and results. If this is you, you have another option. Outsourcing your small business marketing […]

Marketing Strategy

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Unlocking Success With Content Marketing in 2025

Just when you think your content marketing strategy is as solid as a rock, you learn that something you thought was a best practice turned out to be a fad, such as excessive gamification, canned voiceovers or empty buzzwords, to name a few. It’s always smart to evaluate your approach to content marketing and how […]

Content Marketing

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Taking a Look at Video Marketing for 2025

Consumers love content of all forms, but videos are particularly effective at engaging them on a deeper level. Brands in all industries have noticed the ways consumers connect with video, which is why video marketing continues to gain momentum. Trends in video marketing are in constant flux, so it pays to stay in the know […]

Video Marketing

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Marketing in 2025: Steps to Engaging More Consumers

When the focus of your marketing content is on people, you resonate more with consumers than if the focus is on sales. And no matter how small or large your business is, authenticity and personalization will always matter. According to a recent blog post from a long-time marketing professional, “Marketing is at its best when […]

Marketing Strategy

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Marketing Musings

What We Write