Marketing Musings
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When a decision-maker at a company makes a purchase, much of the decision was in motion before they ever contacted the seller. Time was spent researching, reading blogs, comparing products and trying to assess which was most reliable and cost-efficient. This period, this analysis that happens before you ever get a chance to sell your […]
Read More… from 6 Reasons Blogs for Businesses Are a Good Investment
Consumers expect brands to demonstrate their value in meaningful ways. It’s no longer enough to simply offer a product or service; businesses must actively engage their audience and build trust through authentic, value-driven interactions. To connect with an audience, brands must prioritize content that speaks directly to customer needs, incorporate interactive elements that foster meaningful […]
Read More… from Check Out the Benefits You Gain from Effective Customer Engagement
Ignoring your marketing budget for a short time can feel freeing. PPC ads? Sure! A new direct mail campaign? Why not? It’s a lot of fun until expense reports are due and you’re getting a few questions from your friends in accounting. If you’ve blown your budget in the past, you know how easy it […]
Just when you think your content marketing strategy is as solid as a rock, you learn that something you thought was a best practice turned out to be a fad, such as excessive gamification, canned voiceovers or empty buzzwords, to name a few. It’s always smart to evaluate your approach to content marketing and how […]
Read More… from Unlocking Success With Content Marketing in 2025
Some refer to search engine optimization (SEO) as the “long game” or even “content marketing’s best friend”, but whatever you want to call it, SEO has proven effective in bringing attention to brands in a variety of industries. Have you made SEO a part of your marketing strategy? If not, let’s talk about why you […]
Data-driven insights help to prove a point, but when delivered with creativity, the message builds brand awareness. Tipping the scales too far in one direction or the other can prove to be a costly mistake, so how do you get it right? No matter what your industry, your target audience is flooded with information – […]
Read More… from Digital Marketing and Creativity: Finding the Right Mix
Halloween is officially here! Let’s tackle some marketing strategy tactics by looking at this fun holiday and how it correlates with your marketing. Fill the Candy Bowl with Great Content How do you plan to celebrate the evening? If you’re like many adults, you’ll be waiting patiently by your door to hand out candy to […]
Read More… from No Hocus Pocus Here: A Solid Marketing Strategy Considers Consumer Needs
Search engine optimization (SEO) is a nearly 30-year-old process. It has evolved from a strategy that relied on keyword stuffing to a highly formalized process that values quality content over all else. Companies of all sizes invest time, energy and funds in SEO. When a company focuses on SEO in their content creation, it is […]
Are you looking for a way to cut some costs from your marketing budget? You may have wondered whether new AI tools like ChatGPT might be your best strategy for restructuring your content marketing. You’ve played with the technology a bit, and you’ve been impressed. Can AI do your marketing for you? The answer is […]
Read More… from Where AI Can Streamline Your Marketing—and Where It Can’t
The continued increase in popularity of video content directly correlates to the preferences of consumers who demand more digestible ways of absorbing content. Do you need a few pointers in getting your video marketing strategy going? We’ve got key information for you to consider. Last year, it was reported that 86% of marketers were using […]
Read More… from Find New Ways to Connect With Customers Through Video Marketing