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Few will argue with the power of video in B2B marketing today. That doesn’t mean creating captivating video is easy – it takes skill and focus on specific key areas, including your value as a brand and your knowledge of your target audiences’ needs. Ultimately, the end goal is to see a return on your […]
B2B buyers operate in a different mindset when it comes to purchasing. They take a logical approach and rarely, if ever, make a buy on a whim. However, just because B2B buyers are using logic to a great extent, they’re not devoid of emotion. In fact, a study by Google titled “From Promotion to Emotion: […]
Key Pieces for Your Social Media Strategy The way we approach B2B marketing utilizing social media channels continues to evolve. But regardless of the rapid social media changes that are a part of shaping your marketing strategy, the foundation is always gaining a deeper knowledge of what works for your target audience. Here are a […]