Consumer tastes evolve over time, but one constant is their desire for meaningful content that entertains and educates. But which platforms will be the most meaningful for social media marketing efforts in 2025? Also, will the tone of the message need to change significantly from what it was in 2024? Stay tuned, we have the information you are looking for.
Images and Video
Your social media marketing content is likely already highly focused on video and images, and you should maintain that heading into 2025.
Well-thought-out video campaigns accomplish the following:
- Brand Recall Improvements
- Better Engagement Rates
- Versatility and Discoverability Opportunities
Refining your approach to video will depend largely on the needs of your target audience, so make sure you truly know their pain points and how your brand can speak to those issues.
Video Length
With the rapid rise of TikTok and popular 15-second videos, one trend many social media marketing experts followed in recent years was to practice brevity. But is this what consumers still want?
Some data suggests there is a growing demand among consumers for longer storytelling. Short-form video is not going away by any means, but limiting yourself to that type of content could cause you to miss the mark with consumers who are invested in longer content.
Longer-form video offers the following perks:
- Better SEO Performance
Longer watch time retains viewers and increases organic reach. - Deeper Content
Tell your brand story more fully. - Value
Well-produced long content has more cache with consumers, which enhances brand reputation. - Education
While short-form videos are key in entertaining consumers, you can further them along in the buy cycle with long videos that educate consumers, providing what they need to make a purchase with confidence
Instagram in Marketing
Facebook was wise to purchase Instagram in 2012, though who would’ve known way back then that today’s youngest generation of consumers would really turn from Facebook and put Instagram in their top five platforms?
Social media marketing experts predict Instagram will continue to dominate in 2025. According to a recent survey, 44% of marketers say Instagram will be a priority platform this year. And that is not surprising since Instagram is a favorite among Millennials and Gen Z.
While consumers flock to Instagram for a variety of reasons, marketers enjoy the rich advertising tools on this platform, utilizing algorithms to target specific groups. E-commerce integration is also a reason the app is cherished by marketers in practically every industry.
Outsource to Professionals
If your goal is to make a bigger impact on your target audience this year and drive engagement, working with a team of professional social media marketers should be on your to-do list.
At SJC Marketing, our extensive work on social media campaigns with organizations of all types has provided us with a knowledge base that brings added value to our clients. Avoid the trial and error of tackling complex social media campaigns on your own and partner with us – we’ll get you on the right track immediately. Contact us for more information on how to get started.