To err is human, but it takes a computer to really mess things up. That’s not an original statement; it’s been around since computers became part of daily life, but it’s getting renewed use now that AI technology has grown tremendously. It’s especially true in website design.
One of the biggest complaints about AI-driven websites is that they are unoriginal and uninspiring, which is why so many of these sites fail to gain traction with consumers. If you want to avoid being generic and forgettable, bring expertise and creativity into the fold.
The Human Advantage
You can feed all the information you want into an AI platform and use it to help craft your brand story, but AI content lacks creativity and definitely skimps on originality. With an organically created website, you receive a professionally designed digital platform that prioritizes user experience, creating a more engaging environment that resonates with visitors and encourages them to stay on the page longer.
AI can produce inaccurate information, which is another reason original website design is important for your brand. Rather than promise things your company can’t deliver, your website will be factual and provide the information your audience needs to determine your true value.
A designed site can also offer an organic customer journey. AI, on the other hand, has a tough time determining who the website is for, what they should do next and predicting various behaviors that you know based on what you know about your target audience.
Better Visibility
According to a BrightEdge survey, 68% of online experiences begin with a search engine. This is a vital statistic and when marketers guide website design, they can ensure key SEO elements are integrated into every step of the process.
From internal linking to keyword planning to meta descriptions, SEO elements are at the forefront of a designer’s mind. The result is higher visibility, which in this competitive world is crucial.
Maintaining Loyalty
All designers may not have the same level of empathy, but AI does not feel empathy at all . It’s the empathy built into website content that connects with your target audience on an emotional level. Without a human touch, your website would be missing this key piece. Connection resonates and this is what builds trust. You can’t have loyalty without trust.
The loyalty you establish today will pay off long into the future. Work with our team at SJC Marketing on your website design and you’ll get an edge over the competition. Our team of highly skilled individuals brings the human element to website design, putting you in a position to be seen, trusted and adopted as a go-to brand. Contact us and let’s get started today.