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You have heard that empathy is a big part of B2C marketing because it’s important when marketing directly to people. This might surprise you, but the people running companies are…people. That’s why even in a B2B marketing strategy, empathy is going to play a big role. There are differences in the buying process, of course. […]
Video is powerful in many respects, whether it’s educating the consumer or sparking interest that leads to a purchase. It has evolved rapidly in the past few years and continues to do so. The most recent video marketing trends are focused on short-form video. How are you utilizing video in your company’s strategies? Internet users […]
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If you like Tex-Mex, this edition of Monday Morning Coffee is for you! In the continued effort to revitalize downtown St. Joseph, Missouri, a new restaurant has opened its doors and added a little spice to downtown. The Salty Steer opened in September, bringing a new menu of Tex-Mex flavor to St. Joseph. You and […]
The time to begin planning your 2024 marketing strategy is now, and while next year may still seem far in the distance, you’re really just a few bites of turkey and a couple of candy canes from looking January dead in the eye. So, with that in mind, here are some trends you’ll want to […]
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The dominant social media channels have remained largely the same for a while, save for TikTok, which is a relative newcomer at seven years old. Yet social media marketing tactics evolve quite frequently. To keep your engagement levels where you want them, it pays to keep track of trends and how they should inform your […]
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Given its recent explosion in popularity, you might be surprised to learn that pickleball has been around since 1965. Fun for everyone, much of pickleball’s success may be attributed to its accessibility to players of all ages and skill levels. Pickleball has taken the world by storm and there are now professional tournaments, local leagues […]
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Getting the word out about your brand fosters business growth, but small business marketing efforts often produce lackluster results because they fail to develop an intentional strategy. Whether it’s not being consistent or neglecting to develop a strategic marketing plan, there are many reasons why small business marketing falls flat, including the following: Failure to […]
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It’s easy to take for granted the images that splash across publications, websites and ads. When you partner with a professional photographer to capture images for your content, you will increase engagement from consumers. That’s because a professional photographer knows how to do so much more than take a picture. Why is hiring a professional […]
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October is National Women’s Small Business Month, and as you sip your Monday Morning Coffee this week, let’s take a look at the history of this observance and how you can celebrate. What is National Women’s Small Business Month? Started in 2012, this month honors the unique contribution that women’s small business ownership makes in […]
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Today’s digital landscape is busy, crowded and full of varying elements that compete for consumers’ attention. If you want to cut through the noise and make your website stand out, you have to make web design a top priority. Strongly designed websites enhance user engagement, which means that when they land on your site, they […]
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